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For this tutorial, we worked with the New Garden Society to show you how to design a logo inspired by the Victorian era. We show how to combine font styles and decorative elements for a cohesive label design.
Designing Intricate Typography In Photoshop For Branding Purposes
“For this tutorial we used “Vintage Font Pack”.
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We used it in Adobe Illustrator CS5 (on PC) and it worked perfectly! While it’s easy for us to start our creation with a sketch, with the ‘Vintage Font Pack’ we’ve actually allowed it to be created without a drawing.”
Our goal was to create a typography-based logo design for our studio “New Garden Society”, surrounded by intricate details. So it starts with choosing the right font for us. Our choice was “Royal Signage”. The next step was to determine the proper format for it.
This as a foundation inspired us to make further changes. The first thing was to expand the words (by selecting the group and clicking Objects > Expand Appearance). Then do the same thing again, select “Extended” and press “OK”. Make sure you press “Expand” twice, because one is to fill and one is for a selected type of battle.
The capital letter N was used at the end of the garden and we thought it would provide better balance if we flipped the “N” vertically so that the bloom was in the lower right instead of the upper left. One of the ways to do this: with the Direct Selection Tool (A on the keyboard) select the letter N that you need to rotate. Switch to the Normal Selection Tool (V), move the mouse slightly away from the corner of the selection, hold Shift and rotate 180 degrees.
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What we decided to do was organize the growing aspect of the “garden”. Since we liked the balance of the shapes of this beautiful letter G and the rotated N, we wanted to somehow prevent them from being distorted. Therefore, we only apply the augmentation effect to the “ARDE” part.
We’ve grouped these four characters (select 4 with the Selection Tool and press Ctrl + G on the keyboard; Ctrl or Cmd + G means Create a Group; you can also achieve this by right-clicking and selecting Group.) To organize this effect, Select the group and go to Effect > Warp > Height. 30% horizontal climb worked for us.
To add a bit more consistency to this design, we rearranged a few things, such as the increased dip/tail of the letter R, the leg of the N “New” being subtly reduced, the letter N slightly reduced at the end of “Tún”. ” and “in the garden” some enlargements of the letter G. In addition, the kerning on the company has been rearranged (more space between the letters), and the detail of the letter N has been included in the letter A.
In the next step we added a nice shadow to the New Garden part of the word. First we created a group of new gardens (select those letters and then press Ctrl + G). Then we copied and pasted it (Ctrl + C and Ctrl + F). Then we need to right click on it and select: Arrange > Send to Back (so that it is just below the main text). Give it a black color and add a black stroke of the width you want. If you choose it, repeat the previous process (Ctrl + C and Ctrl + F, then right-click on it and select Arrange > Send to Back). Change the color, move it slightly to the side and reduce the stroke weight. The result should look like the image above.
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An important addition is now to repeat the process with the colored letters, add another copy, send it backwards, change it to black and add more weight to the black stroke. We did this so we could add material to the back and still keep the lettering clear for everything. Note that if you change the background color, you need to edit the stroke so that it gives the spatial shadow effect.
Since we have what feels good as a base, we continue to choose several individual frames and elements from the “Vintage Font Bundle” package.
The first thing we wanted to add was a line above and below the garden so we could emphasize the flow, and, voilà, within the single component file we found those lines as well. 🙂 Just a subtle rotation and two positions and there you go. Well put everything behind.
In the “Frames” file of the “Vintage Font Bundle” package, you can find many great ready-made frames, and we decided to choose one of the circular designs that best resonated with what we were trying to achieve. It is placed completely behind the letters (right-click and select Arrange > Send to Back) and is placed so that the letter G is in the middle of it.
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At this point we had a clear idea of how it would be completed. The goal is to create a symmetrical look on both the horizontal and vertical axes. One way to achieve this is to create a static object on top of everything and a static object wider than everything and to the left of everything, higher than the structure and perfectly aligned with the circle used behind the G. The characters are already perfectly horizontally aligned with the center of the artboard (Window > Align, make sure you select “Align to Artboard” and click “Center Horizontal Alignment”).
This means we can create a simple, wide rectangle on top and place it in the horizontal center of the artboard (Rectangle Tool (M), hold the right mouse button and drag it onto the artboard).
To create a solid object to the left of everything and perfectly aligned with the circle, you can repeat the previous step by creating a rectangle and aligning it with the artboard on the vertical axis (Window > Align, make sure you select “Align” in the “Artboard” , and now click “Center Vertical Alignment”).
Since we want the circle behind G to be the center of vertical symmetry, align the circle to the vertical axis as well (similarly explained in the previous sentence).
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Place the letters on the vertical axis (if necessary) so that the letter G is placed directly above the circle. Now we have everything to continue the game and add more ornaments.
We found a number of great individual elements that fit this design perfectly. They are placed around and in circles. Now we want to use those elements in the top half of the circle and copy them so that they are a mirror image of the bottom half of the circle. This is where the circle (now ellipse) on the left comes into play Items in the top half of the circle are grouped, copied, and pasted directly into the foreground (Ctrl C > Ctrl F). The copied group is selected together with the rectangle on the left. The next operation is Object > Transform > Reflect, then choose to reflect on the horizontal axis and click OK. Now everything is perfectly mirrored and placed in the desired place! Now we are getting somewhere. 🙂
The next goal is to use the circle with all the ornaments around it and inside it and reflect it to the right. Using the same process explained above, let’s group everything, duplicate it, but now use the rectangle above everything. We choose to reflect on the vertical axis via Object > Transform > Reflect and click OK.
Since we’re happy with the basic layout of the horizontal axis of this design, it’s time to figure out what would be the best details / ornaments to place on the vertical axis of this design.
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The process of mirroring them is the same as explained in the previous part, so here’s how it went after adding here and there.
After defining this composition, we conclude that there is some space to add some words to the right circle. We have installed Graphic Design Studio with Blackriver Bold font from this amazing package. We did this using the circle “type on path” tool that perfectly aligns with the correct decorative circle. Novi Sad, Serbia has also been added with the Blackriver bold font.
Some details have been removed, some shadows have been added (using the same copy-paste logic used in the original explanation of how to add shadows to characters). Additionally, in the right ornament circle, the inner ornaments are rotated slightly to fill the space above the added letters. Capital letters are filled with hand-drawn inner lines (with pen tool and mouse). Here is the final work:
This is beautiful