How To Create Eye-catching Graphics For Social Media Campaigns In Photoshop – Designing for social media isn’t easy. But it’s not that hard! At least you won’t be after reading this article.
But why put so much effort into design? Why is planning so important to an effective social media strategy?
How To Create Eye-catching Graphics For Social Media Campaigns In Photoshop
You need a plan to make your content stand out from the crowd and the competition and to convey your message visually to your audience as simply as possible. Nobody wants to read text and it’s not effective on social media.
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From engaging your audience to nurturing your product/service, design plays a key role in social media marketing.
Social media is where the real interaction happens with prospects and customers. They are called social media for a reason. So it makes sense to invest time and energy into designing your content, right?
Designing for social media is not the same as designing a website. Social media design needs to tell a story, and it’s up to the designer to design to get the visual into the audience’s mind as quickly as possible given the average person’s short attention span.
If it’s not visual, then people (the audience) don’t know what the company is offering them. HE! Don’t assume that people will read the content of the text. Human attention span is shorter than goldfish.
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We are not human anymore (Don’t judge. Read the next sentence). We are visual creatures. Visual content is processed faster than other types of content.
No matter how many business or personal branding ideas you have to put on social media, your content needs to be well-designed to cut through the clutter and reach your target audience.
I love Photoshop and Illustrator for all the designs I create. While these Adobe tools aren’t free, the freedom they provide and the features they provide are impressive (Adobe isn’t paying me to say this).
And there are many free and paid tools you can use to schedule social media posts, here are a few:
How To Create Graphic Designs That Are Eye-catching And Engaging On Social Media.
Note: This post is based on the process I followed with Photoshop (or illustrator). So the design workflow may be different, but the steps in this article can be applied to other design tools.
It’s time for something big! In this article, you’ll learn how to design social media posts through the 6-step process I follow when designing social media graphics for businesses. I’m a freelance designer so I guess you can trust me.
In general, I believe that almost every social media post consists of these 5 elements: background, visual content (images, illustrations, etc.), text, visual elements (which make the post more interesting), and branding elements (logo and .etc.) . color).
Check out this article I made about a restaurant and you’ll get a good idea of the following 5 things:
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The full visual (which is the menu) contains 2 images, text (menu items, restaurant details), background (with black food icons: low opacity), visuals (text boxes, icons, circular masks and food images placed inside these . ), and branding (logo, colors: black and yellow).
There is no guarantee that all posts will contain these 5 elements. This Nike article contains only 2 elements (text and background):
When designing for social media, the first thing that comes to mind is the ‘Why and What’. Did I design this (goal)? What message do I want to convey to my audience?
And after knowing the purpose, think: “How can I design it so that the message is conveyed as simply as possible, but at the same time interesting and professional.”
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. The titles, words and illustrations indicate (our “message”) that this content is a
You don’t have to put a lot of effort into designing and planning, and you can follow the 40-60 rules I follow when designing for social media.
You can create new and interesting designs by taking inspiration from pre-designed graphics and adding your own creativity.
That’s why it’s so important to get inspiration before you start designing, and here are some references to draw inspiration from.
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See which design ideas match the content you have in mind and make sure you enter/type the text into a Photoshop document or whatever software/tool you use to capture ideas early on. so that the content matches the design.
Follow: Be sure to follow the perfect canvas size based on your intended social platform. You can find the right size for social media posts here.
Background design is all about playing with colors and patterns. Be sure to choose colors wisely if they are not brand colors. The color chosen for the background determines the overall mood of the image created.
Choose a branding color (if applicable) for all posts. You can change the tone, hue and shade of the color to avoid a dull look. With this tool, you can find the right tint / shade for any color.
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You can also use sites like Freepik, Vector4free, Vecteezy or other free vector sites to search for backgrounds using relevant keywords.
Edit the downloaded background and place it on the design if it makes sense, remember it should also look good.
But how do we use the downloaded file and extract the necessary layers for use in the design? Don’t worry, more on that in step 5.
Background should not be solid color, gradient or vector pattern etc. It can also be an image like this:
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“Typography is the art of arranging letters and text in such a way that the copy is legible, clear and attractive to the reader.” I found this definition online.
The whole point of planning is to get the message across and why this step is so important and you can’t fail. Make sure you choose the right font and use the correct typography layout.
You don’t need to learn typography (you can get typography inspiration from this site if you need to). The goal is to write text that is easy to read and looks good at the same time.
When it comes to fonts, find the right font that clearly conveys your message to your audience. If you already have a branded font, just open it.
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But you can’t write all your content in the same font (same weight). Why? Check out this design (I found it by accident):
The plan doesn’t look good. About drop shadows, text sizes, etc. There’s a lot to talk about, but let’s look at the main problem: the text “Click link in bio” and “Login” have the same font weight. This means that the designer does not pay attention to what the user should see first.
Here’s how I added visual contrast with these fonts: Aku & Kamu (Title) and Circular Std Medium – playing with text size. I’m not in the mood to say it’s great, but I think it’s good.
Font matching is a big thing in design, and here are 8 free online font matching tools to help you find better font combinations.
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But the easiest way to create contrast is to use the same font family (a collection of fonts that use different weights: black, bold, regular, etc.).
Pro tip: Try to limit the number of fonts you use in your post to 2 and change the weight of the letters as needed. To learn more about the perfect way to overlay text on an image, go here.
These steps include images, vectors, icons, etc. placement, which makes the post more attractive and complete. What does this mean? Check this out:
I use vector graphics (downloaded from Freepik) to draw the audience’s attention to the text.
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Note that I removed only the necessary graphics from the file because copy and paste is not used here, so I edited the graphics to fit the design: resized, changed colors and extended the hand to fill the canvas.
The purpose of using visual devices is to focus the audience on the text. See how you can use visual tools to highlight your text content.
If you want to extract the required visuals from the downloaded file (if it is an EPS or Ai file), you can use Adobe Illustrator and export the required layers to image format and use them in Photoshop. OR
If you don’t have Adobe Illustrator, you can use Photopea, which is an online tool. And it’s free.
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Go to Photopea.com, open the EPS/AI file, click on the file menu and