How To Create Shareable Social Media Graphics With Photoshop Tools – Designing for social media is not easy. But it is not difficult! At least you will not be able to after reading this article.
But why put so much effort into design? Why is design important to an effective social media strategy?
How To Create Shareable Social Media Graphics With Photoshop Tools
You need a design to make your content stand out from the crowd and the competition and deliver your message to your audience in an easy way. No one wants to read an article and it no longer works on social media.
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From engaging your audience to buying your product / service, design plays an important role in social media marketing.
Social media is where the real interaction takes place with your clients and customers. It is called social media for a reason. So does putting in the time and effort to create content really make sense?
Designing for social media is not the same as designing a website. Social media design needs to tell a story, and it’s the designer’s job to design one that keeps the desired message in the viewer’s mind in the shortest possible time, giving a short attention to the visual audience.
If it weren’t for the pictures, people (their audience) would not know what the company was offering them. Oops! Do not assume that people will read the article The scope of human attention is now shorter than a quarter.
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We are no longer human (do not judge me, read the next sentence). We are visual creatures, visual content is processed faster than other types of content.
No matter how many content ideas you have for your business or personal brand to put on social media, content needs to be well-designed to minimize confusion and reach your target audience.
I love Photoshop and Illustrator for all the designs I create, even though Adobe is free, the freedom it gives you and the features that these tools have is amazing (Adobe does not pay me to say this) .
And there are many free and paid tools that you can use to design a social media post, and here are a few. Number:
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Disclaimer: This article is written based on the process I have implemented with Photoshop (or Illustrator), so the design workflow may vary, but the steps described in this article can be used with any other design tool. One.
Now is the time for big things! In this article, you will learn how to design a social media hosting through a step-by-step process that I follow when designing a social media image for a business. I’m a career planner, so I think you can trust me on this one.
In general, I believe that almost all social media posts have the following elements: Background, visual content (graphics)
Check out this post I designed for a restaurant and you will have a good idea of these 5 things:
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Each set (which is the menu) contains 2 text images (menu item, restaurant details), background (art with food icons: low sensitivity), visual attributes (text box, labels, masks, food images) Placed) and brand (color logo: black and yellow).
There is no guarantee that every post should have these 5 elements. This post by Nike has only 2 entries (text and background):
When designing for social media, the first thing that should come to your mind is “why and what”. Why did I design this (why)? What do I want to show my audience?
And when you know the goal, just think, “How can I design it so that the message goes through it easily and at the same time makes it look beautiful and professional?”
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. The title, how it is written and the description (‘what the message’) says is what the content is about
You do not have to put much effort into thinking and imagining the design, and you can follow the 40-60 rules that I follow when designing for social media.
You can create new and interesting designs by taking inspiration from pre-made scenes and adding your own creativity to it.
So it is very important to get some inspiration before you start designing and here are some references where you can draw some inspiration.
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Look for any design ideas that match the content you have in mind, and make sure you import / write the text into Photoshop or whatever program / tool you used at the beginning so you can be blown away with the offer. Suggestions to fit the content into the design better. . .
Be sure to follow: Make sure you follow the appropriate canvas size based on the social platform you are designing for. You can find the right size for social media posting here
Background design is about playing with colors and patterns, make sure you choose colors wisely, if you do not use exclusive colors, the color you choose for your background sets the mood for every look you make.
Go with different colors for all posts (if you have one). You can change the tone, color and shade to avoid boring looks, you can use this tool to find the exact color / shade of any color.
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You can use websites like Freepik, Vector4Free, Vectizy or other free vector sites to search the background using relevant keywords.
Edit the downloaded background and incorporate it into your design if you are knowledgeable and remember that it should be good then.
But how can we use the downloaded files and download the necessary layers so that we can use them in our design? Do not worry about it in Step 5
The background does not have to be a solid color or a gradient or a vector pattern, it can look like this:
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“Writing is the art of arranging letters and words in a way that makes the work clear and unique to the reader.” Here is the definition I found on the internet
The whole point of design is messaging and why this step is important and you can not afford to fail. Make sure you select the correct font and use the correct font size.
You do not need to know how to write (you can get writing inspiration from this site if you need it). Just want to write an article that is easy to read and good at the same time.
Regarding fonts, find the right fonts that clearly convey the message to your audience. If you already have a brand, go with it.
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But you can not write all the content in the same font (with the same weight). Why? Look for this pattern (randomly found):
The design is not good. There are many great drop shadows, text sizes, etc. that we can talk about, but go to the main point: “Click the link in the bio” and “Register” the article creates the same font weight. This means that it does not matter what the user sees first.
See how I add visual contrast with these fonts: Aku and Kamu (title) and Medium Std Circular – play with text size. I think it’s bad but I think it’s good
Font matching is a big thing in design and here are 8 free font matching tools you can use to find the best font combinations.
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But the easiest way to create a contrast is to use the same font family (groups of fonts that use different weights: dark, bold, regular, etc.).
Support Tip: Try to limit the number of characters used in a hosting message to 2, requiring different font sizes, and to learn more about how to place text on images, go here
This step includes adding animations, icons, etc. to make the post look more attractive and complete. What does it mean? Check it out:
I used vector art (I downloaded it from Freepik) to get the audience focused on the text.
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Note that I only took the artwork I needed from the document, because copying-speaking does not work here, and I edited the artwork in a way that fits the design: I scaled it, changed the color, and added more handwriting. To fill. Up on the canvas
The purpose of using visual assets is to focus the viewer’s attention on this article as a way to use visual assets to emphasize the content of the article.
To extract important visual properties from the file you download (whether it is an EPS file or an Ai file), you can use Adobe Illustrator and export the main layer as an image format and use it in Photoshop. Or
If you do not have Adobe Photographer, you can use Photopia as an online tool and it is free.
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Go to Photopea.com and open the EPS / AI file and then click on the File menu and