How To Use Photoshop For Creating Visually Appealing Ads For Facebook – While ads are a great way to reach new users, they can get lost in endless scrolling. If you don’t take the time to create eye-catching graphics, you’ll lose customers who will move on to their next photo of food, sunsets, or kids.
When photos become an important part of a shopping trip, that’s the last thing you want to see.
How To Use Photoshop For Creating Visually Appealing Ads For Facebook
This means you need to choose your visual content wisely. Whether you create product images yourself or outsource them to a designer, here are some tips for creating eye-catching Facebook ads.
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Facebook offers different types of ads that you can try. From video ads to 360-degree mobile-only ads, there’s a design for every image type:
The color scheme you use creates a sense of urgency and evokes a certain emotion in Facebook users. How amazing is that? !
According to psychometrics, red is excitement, passion and desire. Yellow represents hope and blue represents reliability and strength. It will provide a guide on where to start Facebook ads. But remember, Facebook has a very familiar color palette. To avoid them, make sure to use colors other than blue and white.
Daily Harvest uses a yellow color palette in this ad to give it a happy and optimistic vibe. It also complements the brand colors when positioned within the Facebook color palette.
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Your ads should make sense on a smaller screen. To do this, make sure you don’t use small text or complex images. You should also make sure that you can see the text in the background.
Quip uses simple product images and minimal text. This ad captures the most important information quickly, and the contrasting colors make it easy to see as you scroll through your feed.
When it comes to the psychology behind photography, there are general rules. For example, people like pets. In fact, it is the fourth most shared type of image online. Research shows that people respond better to smiling faces than frowning (or neutral) faces.
Bonobos features smiling eyes and faces in its Facebook ads. It feels more welcoming than just looking at an array of pretty faces.
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Comments and User Generated Content (UGC) can add some social proof to your ads and act as digital word of mouth marketing. We’ve seen some customers (yes us) do it with help!
Take, for example, one of our clients, ForthGlade. They use UGC to enhance their Facebook pages. Their “Dog of the Month” contest encourages customers to submit photos of their cute dogs directly through the Forthglade website. These images are sent directly to Zapier. From there, teams can browse and select their favorite content to post on social media. (We know, what a terrible job!).
75% of e-commerce shoppers believe that product images have a strong influence on their purchasing decisions. So take advantage of these product photos! This can be done with simple product photos that point out specific features, or lifestyle photos to show your product in action.
Kohli’s ads are not only colorful but also highlight specific vitamins in their products so customers know what to expect.
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Tip ✨If you use a Digital Asset Management (DAM) tool, you can download high-resolution images for use on Facebook with the click of a button.
Experiment to see which images work best for your audience. The one with the dog? Or show your product in action? Either way, you’ll soon find out. In one experiment, a brand found that adding a simple border to ad graphics doubled the number of clicks 😱
After collecting data, star ratings can be used to rank which images performed best. In turn, this will help you know what to choose for future Facebook ads.
It depends on the purpose of your ad. Videos are a great way to show your product in action, and photos are a great way to build brand awareness. In fact, a 2019 study found that video helps 50% of online shoppers decide which products to buy.
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Ensure that the landing page directs users to the ad they clicked on to keep the ad journey smooth and seamless. Use similar colors and images and refer to the main points of the ad as much as possible.
Leswitz’s ad and accompanying landing page have the same color scheme and similar images so users don’t get confused.
81% of Facebook users only access the app via mobile. To get the best results from your ads, consider a phone-first strategy:
Thoman International’s 360-degree catalog allows mobile users to easily explore product ranges via their mobile devices.
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Before you start creating promotional images, you need to know where you want to save them. If no one can find all of your beautifully designed ads, how will you get value from them? A tool like this provides a place to store, manage and share your visual content. Filter images by star rating to quickly see which ads are performing well.
Designers and photographers can bring your advertising vision to life with the color scheme and branding you choose. Whether you want to use an emotional image or a location-based image, designers know how to do it.
Note: If you want to work with a great designer or photographer, you may have to pay, which can range from $15 to $150 an hour depending on their skill level.
Tip: Make sure you create a detailed photo brief to work with so everyone is on the same page. ✨
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Once your images are set, experiment with different ad types to see what works best for you. Check out our guide that covers everything you need to know about creating the perfect FB ad campaign.
Don’t forget to save all your pictures in one convenient place! You can easily upload your designs and manage them directly from the tool you used to create them. .
Lizzie Davey writes for marketing eCommerce and SaaS products. He helps develop B2B content strategy and is the founder of Copy Renaissance and Freelance Magic.
Speed up the time it takes to get your content in front of your customers. Upload photos and videos and send them to your channel with just a few clicks. Follow our step-by-step guide to create a grocery banner using Adobe Photoshop, which provides detailed instructions on how to create a visual and convincing banner. This method is very powerful and innovative and by following this guide you will be able to create a banner that will attract your target audience and effectively promote your product.
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Keep the design simple and attractive and focus on the freshness and quality of your vegetables.
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Don’t hesitate to contact us for all your graphic design needs. Enhance your company’s visual identity and make a lasting impression with professional photo templates designed by experts. There are several steps involved in creating a professional social media poster for the fashion industry in Photoshop. Here are some general guidelines:
Different social networks have specific ad size requirements (eg Facebook, Instagram, Twitter). Make sure you know the specifications required for each platform.
Feel free to explore the many tools and options in Photoshop to create beautiful social media banners for your fashion brand!
If you are looking for creativity and expertise in your brand image work, consider this as your solution. With our storytelling skills and passion for design, we offer a variety of graphic design services designed to enhance your brand image.
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Their expertise covers everything from creating eye-catching logos that capture the essence of your brand to designing engaging marketing materials that resonate with your audience. Whether you’re revamping your website, creating eye-catching social media imagery or creating a comprehensive brand identity, our highly skilled team is here to help.