Tips For Color Correcting Product Photos In Photoshop For E-commerce – Imagine scrolling through an e-commerce website with poor image quality for the products they sell. There may be lighting issues, blurred backgrounds, color casts, and lack of consistency. Want to buy from this website? Because poor product photography creates distrust and spoils the customer’s shopping experience.
It helps build trust and improves the shopping experience, both of which result in lower profits and higher sales.
Tips For Color Correcting Product Photos In Photoshop For E-commerce
This US-based e-commerce company sells organic and natural foods. By adding 360-degree product photos to their website, the company increased conversion rates by 14% and reduced bounce rates by 13%.
How To Do Color Correction In Photoshop? The Easiest Method
Penny Skateboards, an Australian skateboard and accessories brand, used lifestyle photos and user-generated content to increase engagement by 600% on its website and social media channels.
Product photography can be a game changer for your e-commerce store, and many brands choose to photograph their products because they need a professional who knows what they’re doing.
When it comes to e-commerce product photography, the camera you choose can have a big impact on the quality of your photos. A high-quality camera is essential for capturing detailed product photos that highlight the product’s unique features and help attract potential customers.
While a DSLR or tripod mirrorless camera is ideal, it may not always be possible, especially for beginners or those on a tight budget.
Color Grading Vs. Color Correction: Difference Explained
Today’s cell phone cameras are state-of-the-art and can take pictures in incredible detail. You can take the best photos with a smartphone if it has a good camera and use a tripod to keep it stable.
Choosing the right lens for e-commerce product photography is just as important as choosing the right camera. A good lens can help you capture sharp and detailed images that effectively showcase your product.
A macro lens is a popular choice for product photography because it can capture small details and textures that might otherwise be missed. With a macro lens, you can take close-up photos of your product and show off its unique features.
However, your choice of lens ultimately depends on the type of product you’re shooting and the look you’re trying to achieve. For example, if you are photographing larger objects, a zoom lens may be more suitable, while a wide-angle lens may be more suitable for environmental photography.
6 Best Tools For Ai Product Photography In 2024: Testing And Feature Breakdown
A stable triangle is an essential tool for ensuring high-quality photography of e-commerce products. Prevents blurry or out-of-focus images by keeping the camera steady while shooting. Even if you’re using a slow shutter speed or shooting in low-light conditions, the tripod provides a stable base, resulting in sharp and detailed product images.
Using a tripod not only keeps the camera steady, but also allows you to make precise adjustments to your composition. This means you can take your time and create high-quality product images that will help you stand out in the market.
Proper lighting is essential for e-commerce product photography and can make a big difference in the quality of your photos. The right lighting will help bring out the best features of your product and create a professional and clean look. A lighting kit with soft-box or umbrella lamps can provide diffused light that can help reduce shadows and create a natural-looking image.
Product photography takes advantage of this lighting because it presents the product without shadows or distractions, and the soft light brings out the colors and textures of the product and draws the eye.
3 Simple Ways To Use Color Grading In Food Photography
Having a clean and consistent background is essential for professional e-commerce product photography. The background can distract from your product and make your photos look unprofessional. A white or neutral background is a popular choice as it provides a simple and clean background that allows your product to become the center of attention.
It’s easy to get a consistent look on multiple products when used on the same background. A solid background can make background removal easier in post-processing, allowing you to create transparent or custom backgrounds for your product photos.
When it comes to e-commerce product photography, it is essential to display your products effectively to attract the attention of potential customers. Depending on the product you are shooting, you may need to use additional advertising or props to create the desired effect.
For example, if you’re photographing clothes or accessories, you can use a mannequin or model to show how the product looks when worn. For other products, you may need to use background ads to create a lifestyle and imagine how the product might fit into your customers’ lives. It’s important to choose ads that complement your product, creating a cohesive look that effectively showcases your product’s unique features.
Effects In Photoshop Elements
Everlane is an apparel brand that excels in product photography for e-commerce. Their images feature clean lines, a minimalistic style, and consistent color schemes that create an attractive and cohesive look in product photography.
When photographing clothes, it’s important to show how well they fit the real person. You can use a mannequin or mannequin to display the garment. Make sure clothes are well ironed and free of wrinkles or stains. Use the right lighting and a neutral background to make the outfit stand out.
Mejuri’s product photography has a consistent, minimalistic style that highlights the details and craftsmanship of the jewelry. They often use a clean white background and natural light to create a soft and beautiful look.
When photographing jewelry, it’s important to capture the details and brightness of the artwork. Use a macro lens to get a closer look at objects. Consider using a light box or white background to make the items stand out. Also, experiment with different angles to find the best way to display your jewelry.
Fashion Photography For E-commerce: How To Capture Your Model And Clot
Apple’s e-commerce image is known for its sleek and minimalist approach, which reflects the brand’s design nature. Product images are high quality and often have a simple and elegant display on a white background.
When taking pictures of electronics, make sure you show all the features of the product. Use a white or neutral background to avoid distraction. Use appropriate lighting to ensure the product is well lit and details are clear. Experiment with different angles to find the best way to display the product.
Oreo’s e-commerce product images feature high-quality, colorful shapes, creamy fillings, and close-up cookies, often featuring beautiful sandwich cookies with playful ads and backgrounds.
When photographing food, it is important that it is tasty and delicious. Use depth of field to make food stand out and create a blurred background. Use accessories like purses, plates, and napkins to add interest to the photo. Also, make sure the food is well presented and decorated.
Use Original Shadow Product Photography Photoshop
Fenty Beauty uses high-quality images that showcase different makeup shades on models with different skin tones, making it easy for customers to find the perfect match. The photos often feature close-ups of each product, showing off the unique finishes and textures.
When photographing beauty products, pay attention to the details and texture of the product. Use a white or neutral background to avoid distraction. Consider using ads like brushes or sponges to show how the product is used. Use proper lighting to highlight and highlight product features.
Using ads in your product images can add dimension and grab your audience’s attention. Propositions have the ability to present your product in a unique and creative way while telling a story about your brand or product. It is important to consider advertising that will better complement your product and enhance the overall look.
For example, let’s say you’re taking pictures with a camera. In this case, you can add triangles or other photo props to your photos to show how the product works. Alternatively, if you are photographing food, you can use props or napkins on the stage to make it more attractive and delicious.
Beginner’s Guide To Product Photography Setup
However, it’s important to choose ads that complement the product and don’t overshadow it. By carefully choosing your offers and setting the scene, you can create compelling product images that grab the attention of potential customers and increase sales.
Using different media is an effective way to differentiate your product and create a unique look that catches the attention of potential customers. A simple, solid background can give a clean, simple look that makes the product stand out. A textured background, such as wood or brick, can add dimension and appeal to an image, resulting in a more dramatic image.
Models or scenes can help create a story or context around a product, making it easy for customers to see how the product can fit into their lives. When choosing a background, it’s important to consider the color and texture of the product, so that the background complements the product rather than overpowering it.
When it comes to e-commerce product photography, lighting is important