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Tips For Designing Infographics For Social Media Using Photoshop Easily
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If you’re looking to create an infographic that’s engaging, concise, and informative, you’ve come to the right place.
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If you’re not a designer, creating beautiful and effective infographics might seem like an impossible task… but that’s far from the truth. Follow our beginner-friendly infographic design guide to learn how to create the perfect infographic with infographic templates.
You’ll also find various tips for designing infographics in this article (more on that in the last two sections), as well as examples of how to use them.
Before we define your goals, let’s make sure you know what infographics are and what different scenarios you can use them for.
Whether you’re introducing a new concept, showing steps in a project plan, or introducing a new policy, summarizing information with infographics can eliminate confusion.
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The new process can cause a lot of confusion. If it’s a complex process that people find hard to think about, try creating an infographic of the process that your audience or customers can use as a reference:
Infographics are a great way to share survey data because they allow you to tell a story with your data. This is especially useful if you’re sharing survey data on social media, in a blog post, or in a white paper. Infographics have the potential to draw more attention to your survey data. Get this infographic of content marketing statistics:
When you have a long blog post or report, you can summarize the important points in an infographic. This makes it easy for the reader to scan the most important information.
Concise visual reports help eliminate these problems – instead of having to answer the same questions after sending the report, or having people miss important details.
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Here’s an infographic we created to illustrate our blog post about the impact of the pandemic on the refugee crisis:
Here’s another example of an infographic where you can summarize information that most people might find dry or boring:
When presented with two good options, how do you decide? Write the advantages and disadvantages of each. Comparative infographics are a visual way to compare products, plans, arguments and ideas:
Creating awareness from social media is important for many organizations. Infographics can help you tell stories – put a face to the numbers.
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Examples include the above infographic about the refugee crisis, or racial inequality in the United States:
Before you even start thinking about design, layout or aesthetics, you need to think carefully about your infographic goals. Why did you create this infographic?
Listen, if you make this infographic, your audience might get something special from reading it. This very specific thing should be a problem that your audience faces in their lives, and that your infographic will solve.
From there, use the pyramid of questions to ask 3-5 action questions to address this burning issue and your infographic:
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These questions will shape your infographic and help you tell a compelling story.
Helping questions should highlight key information your audience needs to know to understand the topic, and probe questions that open up broader explanations that will ultimately solve burning problems.
The burning problem they’re trying to solve is “What are the steps in the product development process?”, so their pyramid of questions might look like this:
Defining a burning problem and using a question pyramid to break it down into effective questions is the first step to creating an effective infographic. If you’ve gone through this process and aren’t sure what story to tell, read more about discovering your infographic story.
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If you have your own data, great – you can skip to step three! If not, don’t worry. There is plenty of public data available to you if you know where to look (the US alone generates about 2.7 million GB of data per minute).
Consider some strategies for finding useful information without doing your own research.
Google is often the best place to start your search. Target Google searches more effectively with targeted search terms and keywords:
While Google search is quick and easy, you’ll often end up with messy data that needs to be cleaned up, which is time-consuming. Explore these repositories to find ready-to-use information:
Infographic: Tips For Creating Social Media Graphics
If these two strategies fail, you may need to gather your own information. To learn more, see our tips for doing your own research and read our complete guide to data collection.
Now that you’ve decided on all of this, the next step is deciding how to display the data visually.
We developed the ICCORE method to help you choose the best chart for your data. First, for any information you want to describe, have a primary goal:
You want to show similarities or differences between values or whole parts. A comparison graph will help you draw parallels between different pieces of data.
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Use lists to indicate position or order when you want to provide additional information about each element.
Use a table to show a rank or order when you want students to be able to find specific values.
There is no magic bullet to discovery – the visualization style will really depend on the characteristics of your data. Interactive charts that allow filtering, sorting, and drilling are often the best option, but they can be expensive and time-consuming to develop. If you are a visualization beginner, try sticking to other options.
This is a brief summary of our ICCORE methodology. Now, you should have everything you need to choose the right chart for any data set you want to visualize. Think about what you want to emphasize and choose your chart.
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For more examples and best practice charts, see our full guide on how to choose the best chart for your data.
Placing the first element on the page can be tricky, but there are some hacks to take some guesswork out of the equation.
Use the pyramid of questions you created in step one to guide your design and information flow.
Tell your readers what they can get from your infographic (ie, turn a burning problem on your head), see a “help question” chart, and then drive it home with a “discovery” chart. question”.
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Placing your elements in a predefined symmetrical grid is a simple trick that will instantly improve your infographic.
This will give your elements some important order, and given that we naturally read from left to right and top to bottom, it can be used to direct your reader’s view from element to element.
Whatever layout you use, spacing your elements regularly will create a satisfying sense of structure and balance.
If creating a layout from scratch is too difficult, we offer ready-made infographic templates that you can customize to fit your data. The trick is to choose one that suits your content.
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The best way to do this is to forget chart colors, styles, and types for now. First, choose an infographic template based on its structure, and play with its style.
Is there a list or process? Look for a focused one-column infographic template so that each step can be read in order. Below is an example of a one-column process infographic template:
Everything discussed in the previous section applies here. When choosing an infographic template, consider how many elements there are and how your story should flow.
Now comes the fun part – adding some flair and manipulating design elements to make the infographic more attractive and aesthetically clean.
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Try to simplify. Think of an infographic as a visual summary – the text it contains should be absolutely necessary to understand the main concepts.