How To Design Effective Email Marketing Graphics Using Photoshop

How To Design Effective Email Marketing Graphics Using Photoshop – When you send an email, you are entering your personal site. That space is already full of emails from friends, family and other traders. So, to stand out among those emails, you need a valuable, relevant and compelling email design.

In other words, good email design is essential to success in email marketing.

How To Design Effective Email Marketing Graphics Using Photoshop

But email design isn’t easy, so where do you start? To help you, we’ve created this email design guide that covers email design components, best practices, and trends.

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Email design is the art of creating engaging and effective emails to achieve your marketing goals. This includes choosing fonts, colors, images and layout to increase engagement and click-through rates. Effective email design grabs attention and conveys your message clearly.

For example, when decorating a house, interior designers look at dimensions, color schemes, layout, furniture placement, and more. Designing an email is like that.

No matter how persuasive your copy is, no one will read it if it isn’t presented using the right layout, formatting, and colors. People who open your email and see bad design won’t read it anymore. This affects engagement rates and leaves a bad impression on readers.

This is why email design is important. It strengthens your copy by making it look visually appealing and engaging readers.

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Use the configuration below to make your email component more engaging and appealing to users. If you want to learn more about the components below, check out this guide to email design systems.

The width of the four sides of an element’s border is the width of the border. The four sides are left, right, top and bottom. Changes to the value on one side will be applied to the other side as well.

Edge Radius allows you to adjust the roundness of an element’s edges. The higher the radius value, the more rounded the edges of the element.

Padding creates space around an element’s content within a specified margin. Fill values ​​are kept in pixels (px).

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Let’s look at the key components of an email that need to be well designed to ensure better engagement and interaction.

Layout organizes email content and creates a flow of information as readers move from section to section. The easier it is to scan your email, the more readers will be tempted to read it. That’s why you need to configure your layout properly.

A single-column layout not only makes your email accessible to anyone, but also creates a better reading experience. Also, with more and more people viewing their email on mobile, it makes perfect sense to use a single or reverse email as it looks great on mobile devices.

One of the most important aspects of typography is typefaces. In general, fonts can be classified into web fonts and web safe fonts.

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It comes from a web server and may not be installed on your operating system. If the recipient’s email client doesn’t support these emails, they’ll see another version with web-safe fonts. Example: Baskerville, Courier new, Georgia.

If your brand identity is classic and traditional, choose Times New Roman or Helvetica. However, if your branding style is fun and youthful, choose Open Sans.

Using web fonts allows you to be creative, but if you use them in email, it’s a good idea to add alternative versions.

Since readers often skim emails, typography helps create anchors that will draw their attention from the most important to the most important. You can play with font, weight, size and color.

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In addition to the typed text, the appearance of the text in the recipient’s inbox also affects readability. Therefore, attention should be paid to the typography.

The font size and thickness should be such that readers can read the content without much effort. To ensure readability on all devices, font sizes must be easy to read and easy on the eyes.

Images make your emails more attractive. This is an opportunity to showcase your brand value by adding visual assets such as graphics, logos and banners.

But you can’t add an image and be done in one day. Good email design takes everything into account: image file format, image loading time, accessibility, and the types of images you want to include.

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Images play a big role in determining the size of your email. So compress the size as small as possible. You can use design software like Adobe Photoshop or free online tools like TinyPNG and TinyJPG to reduce the size of your images.

You can add icons along with images to make your email content visually appealing, such as social media icons. Icons help describe list items, steps or processes, create a visual hierarchy and act as anchors like arrows.

One thing to remember when adding images is to not use generic images that add no value. Image must be related to email copy. Also, if you download stock images, be aware of licenses and copyrights. Add images only after obtaining permission from the source.

Buttons are clickable elements used in email calls-to-action. Ask yourself how you want to add your CTA button.

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This is the main action you want the recipient to take. Therefore, it should be placed in a prominent place and immediately become a Bible for readers.

Any action that the user wants to perform separately from the main action is considered a secondary action. To divert the user’s attention from the main action, you need to separate these CTAs from your main CTA. You can do it this way:

Adding the buttons by coding instead of adding them as images makes them bulletproof. Because image-based buttons won’t render if the receiver turns off images or if the client doesn’t support images. However, bulletproof buttons have no such disadvantages.

💡Recommended button size: 42px height for mobile versions and 72px for desktop. The width will depend on your CTA copy.

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Colors trigger emotional responses and send signals to the brain. Yellow calms the mind, while red alerts the reader. Understanding how different colors work in email is important to getting your message across.

Determining the right color is difficult because each brand has different definitions. Some brands use bright, monochromatic colors to express their identity, while others choose bold and vibrant colors.

Also, the color theme should vary depending on the type of campaign you are creating. For example, a holiday email campaign should have colors that represent the occasion. Christmas emails should use red, blue or green, while Black Friday emails should use black or red.

Designing visually appealing emails is just as important as creating engaging content. Email design plays an important role in attracting readers’ attention, communicating your message effectively, and making your brand memorable. In the process of creating and refining a visually appealing email brand, colors, fonts, and other things can get lost.

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One way to ensure a consistent and visually appealing email design is to implement an email design system. An email design system is a set of guidelines, templates and assets that ensure a consistent design language across all email communications and maintain your brand identity.

To create an effective email design system, it’s important to take inspiration from other successful brands. Explore the email design systems of 22 leading brands and get inspired.

All components of your email should be accessible so that people with disabilities can read and understand it. Not only is this a human thing, but it also shows that you care about your audience.

As the percentage of mobile users increases, different design elements need to render well on mobile and other devices. If your email goes unanswered, parts of it will be truncated and inaccessible to readers.

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Responsive email design is not only important for accessibility, but providing a better experience for readers is non-negotiable.

Color contrast is the difference between an element and the background it sits on. Low color contrast makes the text difficult to access and read for colorblind people.

The Web Content Accessibility Guidelines (WCAG), presented by the World Wide Web Consortium (W3C), specify a contrast ratio of at least 4.5:1 for standard-sized text. If the font size is larger than 23px or the bold text is larger than 18px, the aspect ratio must be at least 3:1.

We’ve discussed that typography affects readability, but that’s only half the picture. Other things to keep in mind to maintain readability are:

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Now that we’ve covered the basics, you might be tempted to see all of these components in action. Brands from various industries are creating stunning designs that grab our attention and fascinate us.

In addition to following all the best practices, one thing that can increase the performance of your campaign is to follow the latest trends in the design industry.

People love to see trendy and creative email designs because it breaks the old myth that email is boring and uncreative.

Because we are a no-code template generator.

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