How To Design Effective Email Marketing Graphics Using Photoshop – When you send an email, you’re entering your customers’ personal space, which is already flooded with emails from friends, family, and other marketers, so you need valuable, relevant, and engaging email design to stand out from the crowd.
In other words, good email design is essential if you want to be successful in email marketing.
How To Design Effective Email Marketing Graphics Using Photoshop
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But email design is easy—an onion-lemon squeeze—where do you start? To help you out, we’ve included topics about email design, best practices, and trends in this email design guide.
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Email design is the art of creating visually appealing and effective email messages to achieve marketing goals. It selects fonts, colors, images and layouts to increase engagement and click-through rates. Effective email design grabs attention and conveys messages clearly
For example, when decorating a home, an interior designer looks for dimensions, color schemes, layout, furniture arrangement, and more. The same goes for email design
No matter how attractive the copy you write, if it isn’t presented using the right layout, format, and colors, no one will read it. People who open your email and see bad design won’t read it any further, which affects your engagement rate and has a negative impact on readers.
That’s why email design is important because it reinforces your copy by giving it a visually appealing look and inviting readers to engage with it.
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Use the following structures to make email elements more attractive and appealing to users If you want to learn more about the following points, check out this guide on email design systems.
The border width is the width of the four sides of the border of the element The four sides are left, right, top and bottom When the value on one side changes, it is applied to the other side as well.
You can adjust the roundness of the element’s corners with border-radius. The larger the Radius value, the more rounded the element will be.
Padding Creates space around an element’s content in any specified range Padding value is pixels (px).
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Let’s discuss the important aspects of a well-designed email to ensure better communication and interaction.
Layout shapes the content of your email and creates a flow of information as the reader moves from one section to another.
Single column layouts not only make your email more accessible to everyone, but also create a better reading experience. Additionally, most people view their email on mobile, so it’s ideal to use an email or counter email that looks good on mobile devices.
Font is an important aspect of typography Fonts can generally be classified into web fonts and web safe fonts.
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These are removed from the web server and may not be installed on the operating system. If the recipient’s email client does not support these emails, the fallback version is displayed in a web-safe font. Example: Baskerville, Courier New, Georgia
If your brand identity is classic and traditional, choose Times New Roman or Helvetica. However, if your branding style is fun and youthful, go for Open Sans.
While web fonts allow you to show your creativity, it’s a good idea to include a backup version if you use them in your email.
Since the reader will often scan the email, typography can help create key points that direct the reader’s attention to something less important. You can affect font styles, weights, sizes, and colors
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Along with written text, how the text appears in the recipient’s inbox affects readability, so pay attention to typography.
The size and weight of the font should be such that readers can read the content without much effort. For better readability on all devices, the font size should be legible and easy on the eyes.
Images Make Your Emails More Attractive Add graphics, logos, banners, and more to your image assets. adding is an opportunity to show your brand value.
However, you can’t just add a picture and call it a day. A good email design takes everything into account, such as image file type, image upload time, accessibility, and the type of images to be attached.
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Since images play a big role in determining the size of an email, try to compress them and keep their size as small as possible. You can use design software like Adobe Photoshop or free online tools like TinyPNG and TinyJPG.
In addition to images, you can add icons to make email content visually appealing, such as social media icons. Icons help describe menu items, steps, or processes, create visual hierarchy, and act as anchors like arrows.
Things to remember when adding images: Don’t use generic images that don’t add value Images should match the email copy. Also, if you’re uploading stock images, consider licensing and copyright Only add images after getting permission from the source
Buttons are clickable elements used in email calls-to-action. Ask yourself how you want to add a CTA button:
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Since it is the main action you want to take, it should be placed in a prominent position and the reader should be immediately biblical.
If you want users to take an action other than the main action, you should separate this CTA from the main action so as not to distract the user from the main action. You can do this:
It’s bulletproof when you add a button by coding instead of adding it as an image. This is because if the recipient has disabled images or if the client does not support them, the image-based button will not be displayed. But there is no such problem with bulletproof buttons
Recommended button size: 42px height for mobile and 72px width for desktop depending on CTA copy
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Color creates emotional responses and sends signals to the brain Yellow calms the mind, red alerts readers Understanding how different colors work in email is essential to getting your message across
The exact color is hard to pin down because definitions vary from brand to brand, with some brands using light, monochromatic colors to show their personality, while others opt for bold and vibrant colors.
Additionally, the color theme should vary depending on the type of campaign you are creating, for example, a holiday email campaign should have a color that reflects the event, a Christmas email should use a red, blue, and green color theme, a Black Friday email should use a black or red theme should be
Creating a visually appealing email is just as important as creating compelling content Email design plays an important role in capturing the reader’s attention, effectively conveying the message, and creating brand recall. Colors, fonts, and other visually appealing email branding elements can get lost in the creation and refinement process.
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One way to ensure a consistent and visually appealing email design is to implement an email design system An email design system is a set of guidelines, templates, and assets that provide a consistent design language and maintain brand identity across all email communications.
In order to create an effective email design system, it is important to take inspiration from other successful brands. Get analysis and inspiration from the 22 best brand email design systems.
Every element of your email should be accessible so that people with disabilities can read and understand it. Doing so is not only humane, but also shows that you care about the audience
As the proportion of mobile users increases, different design elements must work well on mobile and other devices. If your emails don’t respond, some parts will be cut and made available to the reader
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Not only is responsive email design important for accessibility, but creating a great experience for your readers is non-negotiable.
Color contrast is the difference between an element and its background Low color contrast makes it difficult for people with color blindness to access and read text
The Web Content Accessibility Guidelines (WCAG) provided by the World Wide Web Consortium (W3C) state that a contrast ratio of at least 4.5:1 should be used for standard-sized text. Font sizes larger than 23px or bold text larger than 18px should have an aspect ratio of at least 3:1.
We’ve discussed how typography affects readability, but it includes other things to maintain readability:
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Now that we’ve covered the basics, you should be excited to see all of these elements in action. Brands all over the industry create stunning designs that grab our attention and engage us.
Along with following all the best practices, following the latest trends in the design industry is a factor that will increase the performance of your campaign.
People love to see intricate and creative designs in emails because it breaks the old myth that emails are boring and you can’t do much creativity there.
Since we have a no-code template builder,
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