Tips For Choosing Color Palettes For Text Design In Photoshop – When creating a brand style guide, your color palette is one of the most important visual elements to include. Whether you create your own marketing collateral or ask a designer to create it for you, your brand colors should be consistent. Brand colors evoke emotions and are a powerful way to connect with your ideal customers. But how do you create your brand’s color palette?
Today I’m going to show you how to create a brand color palette to include in your brand’s style guide.
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A brand style guide is a step-by-step guide to all the visual elements of your brand. It can be as short as a page or as long as a book. The amount of detail you include depends on your needs. Your brand style guide contains specific information about your brand, including images, fonts, and color selections. Your style guide will be important in keeping your brand consistent across different platforms.
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I know you want to jump in and start picking colors for your palette, but first, you need to get some clarity about your brand.
Your brand strategy is the overall picture of your brand. This is what sets you apart from your competitors: your mission, goals, and values. This also includes your brand identity and how to communicate your brand message to everyone.
Your brand essence includes your purpose (why you exist), vision, mission and core values. Together, your brand essence will be the roadmap for your small business. All your future decisions should be in line with the essence of your brand.
Who are you trying to reach? A general description of your target audience is not enough. You really need to do your research and find out who your ideal customers are. Where do they live, what do they like to do, how old are they, what are their values? The more details you know, the easier it will be to communicate.
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Your brand personality is the human characteristics that characterize your brand. Just like each person in your life has a unique personality, your brand also has a unique personality. Your brand personality defines your voice, style and tone of voice, which is used in all your communications and will resonate with your ideal customers.
Once you’ve established your core brand strategy, you can create a mood board. A mood board is a collage you create using different images, text, and colors that reflect your brand. This process may seem a little time-consuming, but it helps you get more clarity on your brand image. Ultimately, these initial steps will make it easier to create a color palette. A brand mood board also helps you create your brand identity by allowing you to see an overview of the visual elements of your brand.
Creating a brand mood board is part of the branding process. I’ll show you step-by-step how to create an original brand mood board that suits your brand.
I usually create a mood board in Photoshop and work with colors there. If you don’t use Photoshop, you can use a free site called Coolors. Helps you create the perfect color combination. I also use Adobe Colors to enhance the color palette.
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I usually mix 1-2 colors. Primary colors help your target customers recognize your brand instantly. These are the primary colors of your brand. Primary colors are usually incorporated into your logo. I recommend not using more than two primary colors unless you have a concept behind it. Otherwise, your brand identity will become overloaded and it will be hard to stand out from the crowd.
Secondary colors can be used with primary colors. A secondary color is usually used as an accent color so that it does not detract from the main color. Using complementary primary and secondary colors is a powerful way to draw attention to your visual elements.
I usually like to incorporate a neutral color like light gray or beige, but it depends on your brand concept. Neutral colors are mostly used for the background and bottom of your website.
I usually include one color of the text in the colors because using pure black in text for a website can be a strain on the eyes. It’s a good idea to make the text color dark gray or another dark color. This color is also useful for borders, dividers, or detailed design elements.
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Using correct color placement and color separation is important for brand consistency. When you create a color palette, be sure to include color modes for web and print in your brand’s style guide. You and your employees will be able to save time and maintain your brand identity. Additionally, using the correct color mode will yield good results, especially for printing where it cannot be corrected after printing.
Hex: A hexadecimal code is a hexadecimal way of representing a color in RGB format by combining three values (red, green and blue). Often used in websites or digital design, this determines the amount of each color you want.
RGB: RGB stands for Red, Green and Blue which are the primary colors of this model. This color mode sets the intensity of each color (0 to 255, with an absolute intensity of 255).
CMYK: CMYK stands for cyan, magenta, yellow and black. CMYK is a subtractive model, also known as a four-color process. This model works by overlapping small dots of cyan, magenta, yellow and black to create the desired color. CMYK is used in offset printing and digital printing. CMYK is ideal for business cards, brochures, flyers, photo postcards, and more.
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Pantone: Pantone colors are a 4 color process. The main difference between CMYK and Pantone colors is the level of accuracy. Pantone colors are ideal for business cards, letterhead, postcards with 1-2 solid colors, no images, etc. Before sending your project to print, make sure your printer accepts Pantone colors. Some printers only accept CMYK.
Creating your brand’s color palette can be a daunting task as there are millions of colors to choose from, but once you create the right color palette and incorporate it into your brand’s style guide, it will make your life so much easier. Will make it easier. In the future, if you decide to hire a designer for any additional projects for your brand, this will also save him a lot of time.
Although designers have different preferences, I think a simple color palette with limited colors is best for small businesses. This will make it easier for your brand to stand out from the crowd and easier for your audience to remember your brand. You can always add colors to your brand’s color palette as your business grows.
I hope this article was useful. If you have any questions or thoughts, please leave a comment below.
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Previous Previous How to Create a Visual Brand Identity That Attracts Your Ideal Customers Next Next What is Brand Purpose and Why Is It So Important? Color contrast is really important in design. This will help users read your text and understand your content. Color contrasts and affordability also scare away many designers. Some people fear that access to color will limit the palette of colors they are allowed to use and thus limit their ability to be creative. Some people think that color accessibility is “only for people with some form of color blindness” so it doesn’t matter to their target audience. Let’s be clear from the beginning: color contrast will impress all users. Everyone has the problem of lack of contrast in interfaces and websites at some point, whether color-blind or not.
In this article, I’ll give you two tools and some quick tips for creating an affordable color palette for your designs. I’m not going to lie: yes, you may not be able to use the exact color you want. Or at least some of them you have to be wary of. But that doesn’t mean you can’t be creative. After all, technical limitations are also part of the designer’s job.
To see if there is a color gamut, we measure the difference between the foreground color (usually text, but can be icons) and the background color. If you want to understand how contrast is measured, you can read Calculating Color Contrast. It has 4 contrast levels: WCAG 2 AA compliant for plain text and text larger than 18 pixels and WCAG 2 AAA compliant for plain text.
I am particularly interested in the first: AA. Note that an accessibility score of AA may sometimes be mandatory, for example when working with government websites.
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I use color contrast analyzer for tests. This tool is available for Windows and Mac. The tool is a standalone program that you must run. It provides a color picker that I can use to test the difference between the foreground color and background color anywhere on my screen. If you want online tools, you can