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How To Create Visually Stunning Infographics In Photoshop For Presentations
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If you want to make infographics that are integrated, concise and informative, you’ve come to the right place.
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If you’re not a designer, it might seem like an impossible task to create a beautiful and effective infographic at the same time… but that’s far from the case. Follow the infographic design guide for beginners below to learn how to create a complete infographic with infographics.
You’ll also learn various tips for designing your content throughout this article (more on that in the last two sections), and examples of how to apply them.
Before you define your goals, make sure you know what data sources are and the different situations in which they can be used.
Whether you’re introducing a new concept that’s difficult to understand, defining the steps of a project plan, or a new policy, summarizing the information with information can eliminate confusion.
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The new process can cause a lot of confusion. If it’s a complex process that might be difficult for people to wrap their heads around, try to create information about the process that your audience or client can use as a reference:
Infographics are the best way to share analytical data because they allow you to tell a story with your data. This is especially useful if you’re sharing survey data on social media, a blog post, or a white paper. Create an impressive database of survey data Take this data from marketing data, for example:
When you have a long blog post or report, it can help to summarize the main points of the information. This makes it easier for the reader to see the most important information.
Instead of having to answer the same questions after sending the report, or people to miss important details – a concise video report helps to eliminate these problems.
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Here is an infographic we created to illustrate a blog post about the impact of the disaster on the refugee crisis:
Here’s another example of a summary you can use to summarize information that many people might find dry or boring:
When you are given two good choices, how do you make a decision? Write the advantages and disadvantages of each. A comparison infographic is a visual way to compare products, designs, ideas and concepts:
Using your social channels to build awareness is important for many organisations. Reports have the ability to help you tell a story with data – to put the numbers together.
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An example is the newsletter about the refugee crisis above, or this one about racial inequality in the United States:
Before you even start thinking about design, graphics or decorations, you need to think hard about the purpose of your content. What do you do with this data?
Know that you are creating this infographic so that your audience gets something special from reading it. Your niche should be a burning problem your audience has in their lives, and your content will solve it.
Then, use the question pyramid to take the burning issue and turn it into 3-5 action questions to ask for your knowledge:
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These questions will be the framework on which you build your content, and help you tell a compelling story.
Supporting questions should reveal the basic information the audience needs to know to understand the main topic, probing questions should reveal broader ideas that ultimately solve the burning problem.
The burning problem they are trying to solve is “what is the stage of the product development process?”, so their question pyramid might look like this:
Defining the burning problem and using the question pyramid to break it down into actionable questions is the first step in creating an effective report. If you’ve gone through this stage and still aren’t sure what to tell them, read more about getting your story across.
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If you have your own database, great – you can proceed in three steps! If not, don’t worry. There is a huge amount of public data available to you (the US alone generates 2.7 million GB of data every minute), if you only know where to look.
Let’s look at some strategies to get useful information, without doing any research.
Google is the best place to start your search. Target your Google search effectively using specific keywords and search data:
While searching on Google is quick and easy, you often end up with a messy database that needs to be cleaned up, which can be time-consuming. Check out these data points for ready-to-use data:
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If both of these strategies fail, you can collect your data. To learn more, review our tips for doing your research, and read our full guide to data collection.
Now that you’ve done everything, the next step is to decide how to display that information.
We developed the ICCORE method to help you choose the best table for your data. First, for any data you want to review, decide whether the main purpose is:
You want to show the similarities or differences between set values or parameters. Comparing information will help you gather more information.
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Use the list to indicate position or order when you want to provide more information about each item.
Use a table to show a range or order when you want the reader to see specific values.
There is no magic bullet for research – how you go about it really depends on the profile of your data. Interactive tables like this one that allow filtering, sorting and drilling are often the best choice, but they can be expensive and time-consuming to develop. When you first start viewing photos, try to stick to other options.
Here is a quick summary of the ICCORE process. Now, you should have everything you need to select the appropriate table for any data you want to view. Think about what you want to focus on, and choose your chart accordingly.
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For more examples and best practice benchmarking, see our full guide on how to choose the best chart for your data.
Putting the first element on the page can be difficult, but there are a few hacks that will take some of the guess work out of the equation.
Use the question pyramid you created in step one to guide your design and flow of information.
Start by telling your readers what they will find in your content (ie, turn your burning issue into a headline), follow it up with charts that answer “supporting questions,” and then all the way home to “interesting questions .”
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Placing your objects on a pre-defined symmetrical grid is a simple trick that will instantly improve your data.
This will give your elements a useful order, and bearing in mind that we naturally read from left to right and from top to bottom, it can be used to guide your reader’s view from element to element .
Regardless of the style you use, spacing your items at different intervals will create a satisfying sense of structure and balance.
If creating an infographic from scratch is too complicated, we provide a ready-made infographic template that you can customize to fit your data. The trick is to choose the right one for your content.
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The best way to do this is to forget about the current color, shape and type of the chart. First choose an infographic template based on its structure, and play with its second design.
Do you have a list or system? Look for an infographic template with a central column to ensure each step is read in order. Below is an example of a single column information flow structure:
Everything we discussed earlier applies here. Consider how many items you have and how your story flows when choosing your content format.
Now comes the fun part – manipulating design elements to add flair and ensure your profile looks nice and clear.
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Try to keep it simple. Think of the infographic as a visual summary of text that is essential to conveying the main point and
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