Tips For Designing Effective Facebook Ad Graphics Using Photoshop – If you want to create amazing social media posts, check out this social media post maker PSD template for Photoshop. You can create interesting posts on Facebook, Twitter and Instagram with this template. Just add your photo and text and you’re done!
Creating social media posts can be quick and easy with Photoshop! Here are some tips to get you started:
Tips For Designing Effective Facebook Ad Graphics Using Photoshop
1. Start by creating a new document with dimensions appropriate to the social media platform you use (e.g. 1200×1200 pixels for Instagram). However, I am using a document size of 1080×1080.
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First, we import the image of the model used in the banner into Photoshop. And we choose the background color accordingly, which covers the entire design
2. Use the Rectangle Tool (U) to create a shape that will serve as the background for your text. You can use any color, I used a 3D shape as the banner background. I basically gave it a 3D look using flat shapes and gradients. Then, a three-dimensional design was made of the sample. We also created a 3D razor in Adobe Illustrator and imported it as a model. however, we recommend remaining relatively quiet so that readers stand out.
3. To add text, select the Type Tool (T) and click anywhere in the document to create a text layer. Type your message and use the options on the top toolbar to change the font, size, color, etc.
4. Once you are happy with the text, you can add additional decorations if you wish. For example, tyAdobe Photoshop is one of the most powerful photo editing and manipulation tools and is considered the industry standard. But it also has great opportunities to create beautiful graphics for marketing purposes.
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Best of all, it only costs $10 a month (the Adobe Photography plan costs $9.99 a month and you get Photoshop and Lightroom with the plan).
I have been using Photoshop for 5 years and since then I have never once thought about switching to another online tool like Canva or Desygner.
The only disadvantage of Photoshop is that if you are a beginner, it will take you a long time to learn and understand the tools and features. Trust me, I’ve been there. That’s why I wrote this guide with beginners in mind.
But why is it so hard to learn a new tool when I can use other easy-to-use online tools?
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If you work in marketing, you probably already realize how important design is in social media. It’s not 2010 and it’s not easy to get noticed by simply posting mediocre graphics on social media.
I think this is why it’s worth taking the time to learn Photoshop, especially if you don’t intend to outsource your design work to other companies.
So my goal in this article is to teach you how to create great social media graphics using Photoshop. After reading this article completely, I am pretty sure that you will be able to create your own social media content.
Like I said, Photoshop can be very intimidating for beginners. But that’s only if you try to take advantage and explore everything Photoshop has to offer. So I’ll cover the basic tools and features you need to know to develop creativity for your brand.
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Can’t find the Layers panel? Click Window in the top menu, then click Layers in the drop-down menu.
Now, while I talk more about the main tools in this section, below is an image showing the different tools so you can visually identify them.
Everything we see in digital media is created primarily through color, shape and text. So let’s start with how we can create this in Photoshop.
Click on the text tool and start writing something on the canvas (white area). When you’re done typing, press the exit button on your keyboard.
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Now, to change the color, size, font, spacing, alignment, etc., you need to use the sidebar that you will find on the right side. However, if you can’t, go to Window (top menu) and select Properties, Symbols, Paragraphs (select them individually) and you will start seeing them in the sidebar as follows:
Now just adjust the settings in this tab: Paragraph, Properties and Symbols to get the desired result. You can change the color, spacing, alignment, etc. by adjusting the settings in this panel.
Click the shape tool (see Figure: Tool Overview) and draw on the canvas. You will get a rectangle. Now, to get a square, you need to hold down the Shift key and then draw (by drawing I mean clicking and moving the cursor over the canvas area). You now have a properties panel where you can add fills, strokes, etc.
That’s all. This is how you create a form. Now, if you want to create a circle or polygon, right-click on the tool icon (see image: Tools Overview) and select the shape you want to create.
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Now let’s see how we can add color to the canvas. Select the Paint Bucket Tool (see image: Tool Overview), select layer 0 (in the layers section) and select your favorite color (you can do this at the bottom of the toolbar). Once you have selected a color, clicking on the canvas will change the color.
Suppose you want to increase the size of the rectangle. Of course you would click on the properties panel and change the dimensions. However, it is difficult to do this every time by entering a number and checking whether the size is correct.
The easiest way to resize anything is to select the layer you want to scale, press CMD+T (or CTRL+T), and then resize it manually.
According to Adobe: Photoshop layers are like sheets of acetate. Below you can see the transparent part of the layer. You move the layers to place content on the layers, just like you would put a piece of acetate in a stack.
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Basically, you’re looking at this layer from the top of the stack. So if you want to add text to an image, the text should be above and the image below the text layer. In the example below, the text is not fully visible because the text layer is below the rectangle layer.
The top three sections below the Move tool in the toolbar are below the Selection tool. But let’s start with the most important thing. The Marquee Selection tool, like the Shape tool, has several variations. Let’s choose the rectangle selection tool. Select layer 0 and draw a rectangle around the text.
Now you may be thinking, why not draw a rectangle using the shape tool instead of making a selection and adding color. Well, both are correct. However, I have explained the selection process to make it easier for you to use layer masks, which we will talk about in the next section.
To illustrate this concept, let’s import an image into a Photoshop document. Go to File (top menu), then click “Embed Places” and select an image. Once imported into your document, press ENTER.
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Now the goal is to fit the image into the rectangle we already have. So in the Layers panel, move the rectangle below the image layer. Remember this rule: whatever remains on the top will be trimmed to fit on the bottom layer.
Once you have placed your layer, simply press Alt (or Option) and place your cursor between the two layers in the Layers panel. When you see your cursor turn into an icon, click on it! The result will be:
Now you can achieve the same effect using a layer mask. But when using a layer mask, you should always start with a highlight. So use the Rectangular Marquee Tool and select the desired area. Then click the add layer mask icon in the lower right corner (see image below). The result will be:
Although similar results can be achieved with these two concepts, where and when they are used are different. One works when you have a shape (Clipping Mask), and the other works when you make a selection (Layer Mask).
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That’s all. Here are the minimum tools and concepts you need to know before moving on to the next step to create great graphics in Photoshop.
There is no good or bad design. “Good design is subjective.” Therefore, our goal is to create something interesting to keep users scrolling through their feed.
But to get the end result, you have to start somewhere. Where and how? You can check out the 6-step design process I discussed here. But let me simplify this process.
So I have a coffee shop (I don’t actually have one. I just like designing for fitness and food companies) and