Tips For Designing Eye Catching Visuals For Facebook Marketing Using Photoshop

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In today’s fast-paced digital world, people are constantly scrolling through their social feeds. High-quality visuals are essential to grab their attention and get your message across in seconds.

Tips For Designing Eye Catching Visuals For Facebook Marketing Using Photoshop

Research shows that posts with visuals get 94% more views than text-only content. Attractive graphics not only increase engagement but also improve conversion rates.

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This blog will cover actionable steps for creating social media graphics that grab attention, engage your audience, and drive conversions.

Define your audience: Define who your target audience is. Are they millennials who prefer bold, sleek designs, or professionals who prefer sleek and minimalist layouts? The more you know about your audience, the more tailored your designs can be. Study Audience Behavior: Look at your past posts and analytics to see what types of visuals are resonating with your audience. Are they more engaged with videos, infographics, or quote posts? Example: A fitness brand might create high-energy, action-oriented graphics to appeal to health enthusiasts, while a financial services firm might focus on clean and professional designs to convey trust and credibility.

Color Psychology: The colors you choose can evoke different emotions. For example, red can create a sense of urgency, while blue creates hope. Understand how colors affect perception and choose a palette that matches your brand and message. Tip: Use bold colors to draw attention to specific areas, such as your call-to-action (CTA) button.

Fonts and Typography: Font choice affects readability and mood. Bold fonts for headings make content stand out, while simple, clean fonts stand out in body text. Tip: Limit your fonts to two or three to avoid clutter. Use readable fonts at appropriate sizes for mobile and desktop users. Images and visual content: High-quality images or illustrations that match your brand are essential. Use visuals that support your message and relate to your audience. Tip: Subtly incorporate your brand logo into your graphics to build brand recognition.

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Canva: Canva is an easy-to-use, web-based tool that offers a variety of pre-made templates. Perfect for non-designers who want to quickly create professional-looking graphics. Best for: Instagram posts, Facebook ads, Pinterest pins and more. Tip: Use Canva’s drag-and-drop interface to create custom designs by adjusting fonts, colors, and layouts. Adobe Spark: Adobe Spark offers professional design tools, but with an easier learning curve than Photoshop or Illustrator. Great for creating social graphics, web pages, and short videos. Best for: Branded social posts, promotional content and stories. Tip: Use pre-made social media templates to speed up the design process and stay on brand. Pictochart: A great tool for creating engaging infographics and data-driven visualisations. Best for: Infographics, charts and presentations for sites like Pinterest. Figma: Ideal for collaborative design. If you’re working with a team, Figma offers real-time collaboration and feedback on design projects. Best for: UI/UX design and collaborative projects.

Instagram: Visuals on Instagram should be eye-catching and consistent with your brand’s style. The site prefers square (1080×1080) and vertical formats (1080×1350). Tip: Use bright, contrasting colors and minimal text to make your posts stand out in a crowded feed. Stories offer fun design and opportunities for engagement (like polls or quizzes). Facebook: Facebook likes versatile formats. Follow the recommended 1.91:1 ratio for ads. Infographics, quote images and carousel posts work well here. Tip: Make sure the text on your graphic is clear and not small, as users may quickly skip your post. Add a powerful CTA button. Twitter: Twitter posts are often text-driven, but a well-designed image can greatly increase engagement. Ideal image size is 1200×675 pixels. Tip: Use short text and graphics that highlight the main message of your tweet. Stick to minimal designs that don’t distract from the message. Pinterest: Pinterest is a visual search engine, so pins with long, vertical graphics perform best (1000×1500). Focus on informative, actionable content. Tip: Create “how to” graphics or step-by-step visuals to drive traffic back to your website or blog. : Use clean, minimal designs that exude authority and confidence for a professional look. Select a landscape image with a size of 1200×627 pixels. Tip: Infographics that provide industry statistics, case studies, or key insights work well.

Why CTA is important: Every social media graphic should have a purpose. Whether it’s driving traffic to your website, generating leads, or driving engagement, a clear CTA is key to conversion. How to incorporate CTAs: Use bold fonts and contrasting colors for CTA buttons. Common phrases include “shop now,” “learn more,” or “get started.” The CTA should be prominently placed and easy to read. Tip: You can add a CTA to your stories for Instagram like “Scroll up for more information”. CTA buttons for Facebook can be added directly to your posts or ads.

A/B testing: Run two variations of a design with different elements (color, CTA, layout) and see which one performs better. Analyze engagement rates, clicks and conversions to measure the success of each variation. Track analytics: Track engagement, click-through rates (CTR) and how your graphics are performing using tools like Google Analytics, Instagram Insights or Facebook Ads Manager. Optimize for future posts: Adjust your designs for future campaigns based on data. If a design gets a lot of shares, try using similar elements in subsequent posts.

Adobe Photoshop Visual Quickstart Guide: French, Nigel, Rankin, Mike: 9780137640836: Amazon.com: Books

Consistency is key: Your audience can identify your brand through your graphic style. Maintain consistency in colors, fonts and images. Final tip: Stay up-to-date with design trends, tools, and platform-specific guides. Constantly test and improve your displays to stay competitive and improve conversions. Call to Action: Encourage readers to experiment with their next social media graphic design and implement the tips in this blog for better engagement and conversion rates. While ads are a great way to reach new people, they can get lost in an endless web. Swipe. If you don’t take the time to create eye-catching graphics, you’ll miss out on customers who skip the next meal, sunset, or baby photo.

This is the last thing you want, especially when pictures are an integral part of the shopping trip.

This means you need to choose your visual content wisely. Whether you create your own product displays or outsource to a designer, here are some tips for creating eye-catching Facebook ads.

Facebook offers different types of ads that you can play. From video ads to 360-degree mobile-only ads, there are all kinds of graphic-friendly formats:

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The color scheme you use creates a sense of urgency and evokes certain emotions for Facebook users. How strong is that?!

According to Psychometrics, the color red represents excitement, passion and ambition. Yellow evokes a sense of hope and blues represent reliability and strength. This will give you some guidance on where to start your Facebook ads. But remember that Facebook has a very familiar color palette. Avoid them by using contrasting colors with blue and white.

Daily Harvest uses a yellow color palette in this ad that gives off a happy, upbeat vibe. It also complements the brand’s colors while standing out from Facebook’s palette.

Even if your ad appears on a small screen, it should make sense. To do this, don’t use a ton of small text or a very busy image that loses all meaning when zoomed in. You should also make sure that you can see the text in the background.

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Quip uses a simple product image with minimal text. This ad delivers the most important information quickly, and the contrasting colors make it easy to spot as you scroll through your feed.

When it comes to the psychology behind images, there are a few general rules. For example, people like pets. In fact, they are the fourth most shared type of image on the Internet. 🐶 And studies show that people respond better to a smiling face than a frowning (or neutral) face.

Bonobos make eye contact and smiley faces in Facebook ads. It’s much nicer than looking at faces in a constant state of mind.

Reviews and user-generated content (UGC) add social proof to your ads and work like digital word-of-mouth marketing. We’ve seen some of our customers (that’s us) do it with their help!

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Take one of our customers Fortglade. They use the UGC to expand their Facebook pages. Their “Dog of the Month” promotes customers to submit images of their favorite dogs directly through the Fortglade website. These images will be sent directly to the Jabier. From there, you can choose their favorite things to go and share on social media. (We know what a terrible job!).

75% of e-commerce buyers estimate that product photos are very influential in their purchasing results. So use this product pictures! To do this, you can use some simple product views or lifestyle views that promote a particular feature