Tips For Designing Eye-catching Visuals For Facebook Marketing Using Photoshop – While advertising is a great way to reach new people, they can also get lost in the endless scrolling. If you don’t take the time to create interesting graphics, you could lose potential customers who will simply look away and move on to the next photo of a meal, sunset or baby.
This is the last thing you want, especially when photos are an integral part of your shopping trip.
Tips For Designing Eye-catching Visuals For Facebook Marketing Using Photoshop
This means you need to choose your visual content wisely. Whether you create your own product images or get them from a designer, here are some tips for creating great Facebook ads.
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Facebook offers different types of ads that you can play. From video ads to 360-degree mobile ads, there are formats to suit all types of graphics:
The color scheme you use can create a sense of urgency and evoke certain emotions in Facebook users. How powerful is that?!
According to psychometrics, red represents excitement, passion and passion. Yellow evokes a feeling of optimism and confidence and blue evokes strength. This should give you an indication of where to start with your Facebook ads. But remember that Facebook has a very familiar color palette. Make sure you don’t use colors other than blue and white.
Daily Harvest uses a yellow color palette in this ad, which creates a happy and optimistic mood. It also complements the brand’s colors when it comes out of Facebook’s palette.
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You want your ads to make sense even on small screens. Make sure you don’t use too many small texts or images that are too busy to lose their meaning when enlarged. You also want to make sure you can see the text in the background.
Quip uses simple product images with small text. This ad delivers the most important information quickly, and thanks to its contrasting colors, it’s easy to see when you’re scrolling through your feed.
There are some general rules for the psychology behind the image. For example, people love pets. In fact, it’s the fourth most common image type online. 🐶 And studies have shown that people respond better to smiling faces than to smiling (or neutral) faces.
Bonobos make eye contact and smile in Facebook ads. It feels better than staring at the wind.
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Reviews and User Generated Content (UGC) add social proof to advertising and act as digital word-of-mouth marketing. That’s something we see some of our customers do (that’s us)!
Take one of our clients, Forthglade. They use UGC to populate their Facebook pages. The ‘dog of the month’ competition encourages customers to submit photos of their beloved dogs directly through the Forthglade website. The image is then sent directly to Zapier. From there, teams can go through and pick their favorites to post on social media. (We know, what a terrible job!).
75% of online store customers think that product images have a big influence on their purchasing decisions. So use the image of this product! You can do this by using simple product photos that show certain features or lifestyle photos that show the product in action.
Goli’s ads are not only colorful, but also highlight specific vitamins in the product so consumers know exactly what they want.
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Tip ✨If you use a digital asset management tool like , you can upload Facebook-ready photos with the click of a button.
Run a test to see which image works best for your audience. What about the dog? Or does it show your product in action? However, you will soon find out. In an experiment, one brand found that adding a simple border to an ad graphic doubled the number of clicks 😱
After you have collected the data, you can use the star rating to rank the best photos. This will help you decide what to choose for Facebook ads in the future.
It depends on the purpose of your ad. Videos can be a great way to show your products in action, while images can be a powerful way to increase brand awareness. In fact, a 2019 study found that videos help 50% of online shoppers decide which products to buy.
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Keep your ad track neat and tidy and make sure the landing page you land on looks like the ad you click on. Use the same colors and images and mention the main point of the ad if possible.
Laithwaites ads and related landing pages have the same color and image, so there is no confusion for users.
81% of Facebook users use the app only on mobile phones. To get the best results from your ads, consider a mobile-first strategy:
Thomann International’s 360-degree messaging makes it easy for mobile users to discover a wide range of products by switching on their device.
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Before you start creating your ad graphics, you need to know where you are going to store them. How do you get value if no one can see all your well-designed ads? Such tools provide a place to store, organize and share all your visual content. You can even filter images by star rating to quickly see which ads are the best.
Designers and photographers can bring your ads to life with your chosen colors and branding. Whether you want to use emotional images or location-specific images, designers know exactly what to do.
Warning: You have to pay to work with a top designer or photographer, and it can cost anywhere from $15 to $150 an hour depending on their level of expertise.
Tip: Make sure you create a comprehensive photography brief so everyone is on the same page. ✨
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Once your visuals are on point, experiment with different ad types to see what works best for you. Check out our guide that covers everything you need to know about creating a great FB ad campaign.
And don’t forget to keep all your screenshots in one convenient place! it is easy to download and manage directly from the tool used to create it.
Lizzie Davey writes about e-commerce and SaaS brand marketing. He helps create B2B content strategies and is the founder of Copy Revival and Freelance Magic.
Speeding up the time it takes to get content in front of customers. Upload photos and videos. Then send it to your channel in a few clicks.Adobe Photoshop is one of the most powerful image editing and manipulation tools and is considered the industry standard. But it is also very effective in creating beautiful graphics for marketing purposes.
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And best of all, it’s only $10 per month (the Adobe Photography plan costs $9.99 per month and you get Photoshop and Lightroom with that plan).
I have been using Photoshop for 5 years and after that I don’t think of switching to another online tool like Canva or Desygner.
The only downside to Photoshop is that if you are a beginner, it takes a lot of time to learn and understand the tools and features. Trust me, I’m there. That’s why I’ve written this guide with beginners in mind.
But why learn a new tool when I can use other easy-to-use online tools?
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If you are in the marketing field, you probably know that design is very important in social media. It’s not 2010, and it’s not easy to get attention on social media just by posting mediocre graphics.
I think that’s why it’s worth taking the time to learn Photoshop, especially if you don’t want to outsource your design.
So my goal in this article is to teach you how to design great social media graphics using Photoshop. And after reading this article completely, I am sure you will be able to design your content for social media.
Like I said, Photoshop can be very intimidating for beginners. But only if you try to use and learn everything that Photoshop has to offer. Therefore, I am only talking about the basic tools and features that you need to know in order to design creative products for your brand.
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Don’t see the floors panel? Click Window from the top menu, then click Layers from the drop-down menu.
Now that I’m talking more about basic tools in this section, here’s a picture showing the different tools so you can visually identify them.
Everything we see in digital media is basically made of colors, shapes and text. So let’s start with how to make these things in Photoshop.
Click on the text tool and start typing something on the canvas (white area). When you’re done typing, press the lock key on your keyboard.
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Now you need to use color, size, font, spacing, alignment, etc
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