Tips For Designing Infographics For Social Media Using Photoshop Easily

Tips For Designing Infographics For Social Media Using Photoshop Easily – Designing for social media is not easy. But it’s not that hard! At least not after reading this article.

But why do we put so much emphasis on design?

Tips For Designing Infographics For Social Media Using Photoshop Easily

You need a design that makes your content stand out from the crowd and competitors and conveys your message to your audience as easily as possible. No one wants to read that, and it’s no longer effective on social media.

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From attracting and nurturing your audience to buying your products and services, design plays an important role in social media marketing.

Social media is where real interactions happen with prospects and customers. There’s a reason it’s called social media. So it makes sense to spend time and effort designing your content, right?

Social media design is not the same as website design. Social media design needs to tell a story, and given the dwindling average human attention span, it’s important to design visuals to get the required message across the viewer’s mind in the shortest amount of time possible.

Without visuals, people (viewers) won’t even know that your company is offering something. Oh! Don’t expect people to read textual content. Humans now have less attention than goldfish.

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We are not human anymore (don’t judge me, read the next sentence). We are visual creatures. We process visual content faster than any other content type.

No matter how many content ideas you have for social media for your business or personal branding, you need to properly design your content to cut through the clutter and reach your target audience.

I prefer Photoshop and Illustrator for all the designs I create. None of these Adobe tools are free, but the freedom they offer and the functionality of these tools are amazing (Adobe paid me to say this) (I didn’t get it.)

There are also many free and paid tools that you can use to design your social media posts. Some of them are mentioned below.

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Note: This article is based on a process I did in Photoshop (or Illustrator) software. Therefore, the steps described in this article can be applied to other design tools as well, although your design workflow may be different.

Now comes the awesome part. In this article, you’ll learn how to design your social media posts by following the six-step process I follow when designing social media graphics for your business. I’m a freelance designer, so I think I can be trusted with this.

Generally, almost all social media posts include background, visual content (images, pictures, etc.), text, visual assets (assets that make the post more attractive), and branding elements (logo, colors).

If you look at this post designed for restaurants, you’ll learn five things:

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The overall visual (menu) consists of two images, text (menu items, restaurant details), background (black and food icons: low opacity), and visual assets (text boxes, icons, food images (circular masks). , and branding (logo, colors: black and yellow).

There is no guarantee that all posts will include all five of these elements. This post by Nike has only two elements: text and background.

When designing for social media, the first thing that comes to mind is the “why and what.” Why are you designing this (purpose)? What message do you want to convey to your audience?

Then, once you know your goal, think about how you can design it to get your message across as easily as possible while still looking attractive and professional.

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. You can tell what message this content is from the title, writing style, and image.

You don’t have to put much effort into thinking and visualizing your design, and you can follow the 40/60 rule I follow when designing for social media.

You can create new and attractive designs by taking inspiration from already designed visuals and adding your own creativity to them.

Therefore, it is very important to get inspiration before you start designing. Here are some resources for inspiration.

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See what design ideas resonate with your brain content, and import/write the text into a Photoshop document or whatever software/tool ​​you use to let the ideas flow. This is to ensure that the content fits well into the design.

You should follow: Make sure you follow the best canvas size based on the social platform you are designing for. You can find the right size for your social media posts here.

Background design is all about playing with color and pattern. If you don’t want to use brand colors, choose your colors carefully. The color you choose for your background will set the tone for the overall scene you create.

Use your brand colors (if available) in all posts. To avoid a boring look, you can change tones, shades and tints of colors. This tool allows you to find the right shade/tint of any color.

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You can also use sites like Freepik, Vector4free and Vecteezy to search for backgrounds using relevant keywords.

Edit the downloaded background and incorporate it into your design if it makes sense and looks good at the same time.

But how can you use the downloaded file to extract the layers you need so that you can use them in your design. More details are given in step 5.

The background doesn’t have to have solid colors, gradients, vector patterns, etc. The following images are also acceptable.

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“Typography is the art of arranging letters or text in such a way that the copy appears legible, clear and visually appealing to the reader.” This is a definition I found on the internet.

The point of design is to convey your message and why this step is so important that you can’t fail. Make sure to choose the right font and use a good typography layout.

You don’t need to master typography (you can get typography inspiration from these websites if you want). Aim to write your text in a way that is easy to read and looks good at the same time.

When it comes to fonts, find the right font that conveys your message clearly to your audience. If you already have a branded font, use it.

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However, not all content can be written in the same font (equal weight). Why? Check out this design (I found it randomly).

The design does not look good. There are many things we could discuss, such as dramatic drop shadows, text size, etc., but let’s look at the main points. The text “Click link in profile” and “Sign up” have the same font weight. In other words, whoever designed it didn’t really care what the user should see first.

See how we added visual contrast using these fonts: Aku and Kamu (Heading) and Circular Standard Medium – try adjusting the text size. I’m not saying this is great, but I think it’s a good thing.

Font pairing is an important element in design. Here are eight free font pairing online tools you can use to find better font combinations.

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However, the easiest way to create contrast is to use the same font family (a collection of fonts that use different weights, such as black, bold, and normal).

Pro tip: Limit the number of fonts you use in your post to two and change the font weight if needed. See here for more information on how to perfectly overlay text on images.

This step includes placing images, vectors, icons and anything else that will make your post more attractive and complete. What does that mean? See this:

I used vector artwork (downloaded from Freepik) to draw the viewer’s attention to the text.

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Note that copy and paste doesn’t work here, so I only took the artwork I needed from the file. So I edited that artwork to fit the design. Resized, repainted, enlarged. Hand to fill the canvas.

The purpose of using this visual asset is to direct your audience’s attention to the text. This is one way to use visual assets to emphasize your text content.

To extract the required visual assets from the downloaded file (if it is an EPS or Ai file), you can use Adobe Illustrator and export the necessary layers as an image format for use in Photoshop. Or

If you don’t have Adobe Illustrator, you can use the online tool Photopea. And it’s free.

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Go to Photopea.com, open your EPS/AI file, click on the File menu and select