Tips For Designing Instagram Posts That Drive Engagement Using Photoshop – Professional social media marketers never underestimate the value of social media graphics. Knowing how to use them to your advantage can make a campaign engaging, easy to understand, and achieve its goals.
Social media graphics grab attention, help your audience understand and remember what you’re trying to say. That’s why almost 52% of marketers say visuals are very important to their marketing strategy.
Tips For Designing Instagram Posts That Drive Engagement Using Photoshop
To ensure the social media graphics you create meet all three criteria, here are some design tips for social media success.
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Here are some important social media design tips you can use to increase engagement in 2024.
Do you want people to remember and interact with your page more often? Bring value. Value-added visuals support and reinforce the message you want to convey.
The next time you’re about to post something on social media, ask yourself: How do the graphics I want to use add or subtract from the message I want to convey? Do they support what I’m trying to say or do they make it difficult for the audience to understand?
By double-checking your graphics, you can improve the relevance of your social media posts and ensure people better understand what you’re trying to say. Using design techniques like these will make your page and its content more useful.
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One of the other important social media design tips is to keep it simple. Social media doesn’t need to use fancy fonts or complicated graphics. Too much detail can clutter a chart and lead to confusion that obscures the main idea.
Think about the social media projects that had the most impact on you. You will realize that the most attractive graphics are beautiful and memorable because of their simplicity. They are also powerful because they convey the message clearly.
You can use different shapes, sizes, and colors to highlight your message and direct readers to what they should focus on.
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However, one of the most important design tips to remember is to choose colors and appearance that represent your brand, not just the current publication.
Here’s how Unbirthday does a great job of maintaining its brand colors by adding pink and green to every Instagram post.
Use quality content and different colors to grab your audience’s attention as they browse your feed. Of course, no list of social media design tips would be complete without a discussion of color.
If your thumbnail lacks contrast and color, it will be lost in a sea of other posts and easily ignored.
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Another important design tip is to include CTA buttons in your graphics. These also help increase engagement and traffic to your website. The smaller the area of the link or button, the stronger you want it to be, as a contrasting color helps ensure it stands out from the rest of the graphic.
You want them to complement each other well. You can use light colors instead of dark colors or vice versa. Contrast makes important elements like text more readable and attractive, making them stand out.
Anticipation, mystery, and curiosity are all key elements in creating social media graphics that drive engagement. This is one of the most important design tips for brands looking to attract attention to their posts.
When you want people to click on something, it’s important to give them visual cues that tell them what to expect.
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For example, if you’re featuring food in an ad, use images that are detailed enough to whet people’s appetites.
If you want readers to click on a picture of an animal, show a part of it that piques their curiosity and gives them an idea of what the creature looks like.
What do you want people to do after viewing your graphics? Write a review? Share with their friends? Setting goals for your design is one of the most important design tips for your brand. This goal will help you decide which graphics to use, why and how. This also affects the copying of graphics and titles.
You can take inspiration from Us Weekly and create something similar. By asking your audience to vote, you can easily get lots of likes and comments on your posts.
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However, if you want people to share the content with friends or subscribe by entering their email address, you need to create more interactive and engaging content.
Depending on your goals, you need to be creative to achieve what you want to achieve. If you want to increase shares, you need to create a shareable post, like a branded meme, that provides value to your audience.
One of the most common mistakes in social media graphics is the overuse of white space. Remember, you want to use enough white space so that readers can easily read your content and see the CTA buttons and links.
White space helps create contrast between different elements of a graphic, drawing the reader’s attention to certain parts of the message.
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Additionally, you need to decide how to space the chart. You can use a 1:1 or 2:3 ratio. Sometimes, depending on the quality of the graphic design, a 3:4 ratio may also be used.
You don’t always have time to create high-quality graphics. Running a business takes time, and sometimes you need to post on social media right away.
If you run a retail business, flash sales and flash sales are great opportunities when you need to quickly create content for social media.
These social media templates help you quickly create engaging posts for your brand. However, they should follow the overall look and feel of your brand and can be easily customized with the information you want to include.
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To make it easier for you, here are some elements that can be used interchangeably in the template:
The size of the chart depends on the platform you want to use. Some platforms like Facebook and Twitter allow you to upload graphics in almost any format.
Pinterest and Instagram, on the other hand, require very specific steps to make your posts look good.
Otherwise, you risk ending up with images cut in two, or images that are too blurry to see clearly.
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Before uploading content, define your brand image. Is your brand insightful, deep and thought-provoking or light, fun and playful? What characteristics do you want your brand to have? This will help you determine what look you want to use in your image.
Once you’ve decided how you want others to see you, make sure all graphics, icons, logos, etc. are visible. match your defined attributes. If you fail to do this, you will end up with a public image that you did not anticipate or want.
But make sure the majority of your promotional materials leave a consistent impression of the look you want to project.
You may also want to follow current trends and popular posts. When used with the right tactics, you can use them to increase visibility. If you use graphics that are popular and likely to go viral, your audience will notice and share them.
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Augmented reality (AR) is a hot trend that many brands like Nomis Jewelery have used to increase awareness and build brand awareness.
While it’s a good idea to keep up with the latest trends, you shouldn’t copy what others are doing. One of the biggest design tips here is to make sure you think of new and interesting content that makes your brand popular.
Some businesses even create unique posts that are easily identifiable by their audience. For example, Coca-Cola ran a social media campaign featuring photos of sodas shared in different scenarios.
The strategy is to make the brand more personal by adding a name to the bottle. Through this, they are able to reach a wider audience and drive greater engagement with consumers who like to share their own Coca-Cola and food/product photos.
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This “Share a Coke” campaign has become so popular that companies are using it for their own promotions. Thousands of users also shared their photos using #shareacoke.
By bringing their own spin and encouraging viewers to create their own content, they created a campaign that appealed to their consumer base.
Therefore, it is important to remember that the more unique your content is, the more likely people are to spread it.
A: Here are some design tips you can use to create stunning social media graphics:
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