Tips For Designing Instagram Posts That Drive Engagement Using Photoshop – What do successful social posts have in common? They have amazing images that grab people’s attention. They are also optimized for different platforms like Instagram, Facebook, LinkedIn and the algorithm pushes them to the top.
To be effective in the world of visual content, you need to stand out from the crowd. That’s why we’re here to guide you through social media design, innovative trends, best practices, and steps to create eye-catching social posts.
Tips For Designing Instagram Posts That Drive Engagement Using Photoshop
When it comes to coming up with new content ideas for social media posts – it can be difficult. But here are some great hacks that can save you headaches every month. That way you can get a design in no time.
Instagram Marketing Templates Natural Beauty Instagram Story Template Instagram Post Template Canva Photoshop Illustrator
Grab a pen and paper and jot down the first ideas that come to mind:
Going through these should get your creative juices flowing instead of scratching your head with a blank page. We recommend this brain sorting session once a month with a soft tea in hand and consider it your time.
A content creator/designer’s best friend on social media is a tool. Not only are they necessary to get the job done, but finding new and unique ways to use them can give you the edge you’re looking for.
You’ll want to mix and match tools to get the best results. These are our favorite people:
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We cover how you can use these tools and examples of what posts you can create using them below. But first, let’s dive into some basic graphic design tips that will take your photos to the next level.
Whether you’re publishing a video, podcast, or text with an image, each social media platform has its own set of audiences, preferences, and algorithms that affect how well your content performs. Therefore, it is important to follow basic design rules and optimize your graphic designs for the platform you run on.
Well, now we know why social media design is important. What tools can we use and how can you design a social media post?
First, you need to decide which platform you want to work for (for example Facebook, Instagram or LinkedIn) and what size your image should be.
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Bada**’s career Instagram page is built around personal branding with 194,000 views. Posts like this are a great way to spread the word as well as build a strong personal brand. The color scheme is consistent and bold – and really reflects the company’s personality.
This is the best size for Instagram posts if you want them to be vertical: 1080px x 1350px with a 4:5 aspect ratio. But you can use it on other platforms like LinkedIn, Twitter, Facebook.
Using a vertical format like this is great because it takes up a lot of space in the feed. You just have to be careful, people in your network will still see square cut. Therefore, it is important to keep the main message in that space.
Although we’ve only covered Instagram graphic design tips, the best thing about this post is that you can use it across multiple channels. This is a universal format that will work for most static tapes.
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The purpose of a YouTube thumbnail is to get people to play your video. A common term people use is Click-Through Rate (CTR) – also known as. Are most people watching your video clicking on it and watching it? This can be a great way to measure the success of a sketch.
This YouTube thumbnail from LaterMedia is on message and nothing gets in the way. It also has an element of personal branding, also by showing the video creator an emotional connection in the sketch before it starts. The title is also a clear visual so the viewer knows what to expect from the main theme. Enough white space and visual hierarchy; the emotions and images in the background are related to the overall theme rather than outside the main theme, and the color pink is popular among other videos.
Want to dive a little deeper into designing YouTube thumbnails and how to make sure they work? Check out our blog post on how to create the perfect YouTube thumbnail to increase your video views.
Finally, we’d like to cover how you can create super unique Instagram stories by adding a photo you like from your camera roll. By removing its background, you can also ensure that your stories can be unique and branded.
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If you’re low, you can do it directly on your phone.
If you have more time on your hands and want to create content that stops scrolling, we have some additional tips for you.
We show you how to create unique stories with personal branding elements that will capture your customer’s attention.
How are you better equipped to create social media posts? We hope so! Especially considering how easy it is to remove the background and how fun Canva is to use your graphics further.
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If you follow the steps above, you’ll be well on your way to creating show-stopping content for one of the many social media platforms out there! Want to get started right away? Wait and upload your first image. Ready for some tips and tricks to make your Instagram stories a little more interesting? Aside from swiping left and right for filters, there are a lot of cool features in your Instagram Stories editor.
So let’s start with some basics and move on to more complex ones and see what ideas you like to look at next!
When it comes to creating brand stories, it’s good to have access to color, not just basic and bright colors. If your brand has more pastel colors or muted tones, try utilizing the full palette of Instagram Story colors using eye drops.
The image shown in this example is from our collection of self defense stocks. Click here to view it.
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Want to reveal a sneak peek of what’s to come? You can use the eraser tool to highlight part of the image.
Add fun color gradients or even a rainbow effect to text using your fingers. It’s a little tricky at first, but once you get the hang of it, it’s fun to play.
Step 4: Then select the text and slide the color slider from purple to blue at the same time.
Instagram has some great extra features like GIFs and stickers that you can add to any photo or video you add to your stories. However, what you see is not everything. Some stickers have variations that you can access by double-clicking.
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Instagram gives you several options for text style. You can change the text to a unique font, then duplicate the text for extra detail and change the color. Once you have both on screen, overlap them to create a clean shadow.
If you’re familiar with Canva on your desktop, you might like the app too. This free platform allows you to create reusable templates of any size and access them from your phone. You can customize their ready-made templates with your fonts and brand colors.
You can also add POLLs in the same place you get stickers for your stories. Surveys can be used for many things. If you’re thinking of starting a new project but want to ask your audience what they think first, you can use polls to get feedback.
Besides adding text to Instagram stories, you can also use the extended keyboard options. These little options can add a bit of design to a simple photo when you’re casually posting without using the same stickers as everyone else.
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Have you seen the main feature of Instagram Stories? It’s a little heart symbol at the bottom right of your stories. Once you hit this, you can add highlights to your profile, which you can see below in this example account. Best of all, you can create a cover photo for your Moments so they’re on fire with your website and other elements of your account. It’s as simple as uploading a photo to your story and highlighting it.
In this example, we’ve used a canvas to create a colorful background with a simple icon. As you can see in the sample account shown. By continuing to connect or access, you agree to the User Agreement, Privacy Policy and Cookie Policy.
Instagram has become a powerful platform for businesses and individuals to showcase their products, services and personal branding. One of the key elements of Instagram’s success is visual and engaging posts. Adobe Photoshop, a