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Tips For Optimizing Images For Pinterest Marketing In Photoshop – We’ve taught you how to market your business on Pinterest, but now it’s time to improve your Pinterest marketing strategy! Below you’ll find some Pinterest marketing tips, tools, and tricks to help you take your Pinterest marketing strategy to the next level.
Pinterest offers businesses many unique opportunities to expand their reach and connect with their target audience. Pinterest has its own set of guidelines and best practices that make it a fun and exciting platform to use while adding value to your business’s marketing!
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Maybe you’re just getting started with your Pinterest marketing strategy, or maybe you’re looking to improve your current strategy. Either way, we’re here to help you succeed!
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Did you know that Pinterest now has more users worldwide than Amazon? Pinterest is no longer just a site for finding inspiration or recipes. Pinterest is now a huge marketing platform. In fact, conversion rates have increased by 300% in the past 2020.
Those numbers probably have you excited to start improving your strategy with our Pinterest marketing tips. We won’t wait for you! Here are 12 Pinterest marketing tips to effectively advertise your business on Pinterest.
We can agree that research is an important part of any business strategy. This is especially true if you are in the process of creating new strategies or refining old ones. You need data to back up your strategy and guide you toward your goals. That said, it’s helpful to know some Pinterest marketing statistics that can influence your Pinterest marketing strategy.
For example, you may wonder why your Pinterest marketing strategy isn’t getting more conversions. Let’s say your main target market is the male population, but you don’t know that 60% of Pinterest users are female. (Take this example with a grain of salt, because women can still buy men’s products for themselves, their husbands, boyfriends, or as gifts).
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Pinterest saw an increase of 100 million monthly active users in 2020. There was an influx of active users between 2019 and 2020, resulting in a 37% increase in monthly active users.
Pinterest always has more female users than male users. That said, the number of male pinners increased by nearly 50% in 2020.
Gen Z grew the most on Pinterest last year. The number of millennial pinners also increased by 35%.
When it comes to Pinterest’s ad audience, women ages 25-34 outnumber men and non-binary users of all ages.
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Pinterest’s mobile user base exceeded 80% in 2018, but there was a modest decline in mobile users from 85% last year.
Advertising reach change on Pinterest increased 6.2% quarter over quarter, and this trend is expected to continue throughout the year. Pinterest’s ad targeting portfolio expanded to more countries, contributing to growth.
The United States has more than half of Pinterest’s total users, with more than 100,750,000 million users. The United States is followed by Germany, France, the United Kingdom and Canada. This is the same sequence as last year.
People want to see the product in use. Pinterest says that ads that show someone using your product are more likely to lead to sales.
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Marketers can sell multiple products in one pin using collection advertising. Showing multiple products on a pin increases the likelihood that customers will add more products to their carts. The main character’s photo and up to 24 secondary pins are displayed in a full-screen ad experience.
The number of businesses using Pinterest’s shopping ad format grew 6x. This increase corresponds to an 85% increase in engagement across all retail boards on Pinterest between April and October 2020.
Only 28 countries in North America and Europe currently offer the shopping ad format. However, according to Pinterest, the shopping ad format is said to be widely available in 2021.
Pinterest earned the best overall reputation in the Pinterest marketers survey, with 92% of respondents choosing it over eight other platforms.
Create Content Effectively For Pinterest
By now, you know the value of Pinterest marketing. After all, many businesses use Pinterest to drive thousands of visits to their websites every month.
But to maximize the value of Pinterest marketing, you’ll need some tools to help you. We’ll teach you everything you need to know about these 5 powerful Pinterest marketing tools and how to use them to conquer this popular social media platform.
Tailwind is a great Pinterest scheduling tool. It gives you data and analytics, a reporting system, and recommendations for when to schedule your pins.
As a result, you never have to guess when your target audience is on Pinterest. If you follow the recommended time, you can be sure that your pins will reach more people and your website will have more visibility.
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Tailwind’s user interface is easy to navigate and includes a video tutorial to help you get started with scheduling your pins.
There are two main aspects to be aware of. First of all, your schedule, which shows your time slots. Second, your scheduled pins, which use a drag and drop system. The dotted times in your schedule are Tailwind’s suggestions, while the gray ones are time periods you set manually.
One great thing about Tailwind is that Pinterest has given it full credit. That’s more than any other automation tool. The annual Tailwind plan starts at $9.99 per month.
Viraltag is another viable pin scheduling solution, however, it’s not as comprehensive as Tailwind. This software is perfect for businesses that want to do the bare minimum on Pinterest.
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This tool can be used to schedule pins across several Pinterest boards and accounts. You can also bulk upload multiple pins and pin them directly from any website using a browser extension. It also has a built-in photo editor for creating high-quality photos.
It’s one of the most specific tools on Pinterest, dedicated solely to content creation. Loop88 helps generate quality branded content for Pinterest.
This Pinterest tool connects advertisers and businesses with Pinterest influencers – those with large followings and engaged audiences – who want to share their brand and message on the platform. When an influencer shares your pin with their audience, you’ll gain more visibility, repins, and followers.
Canva is very easy to use and can make anyone look like a professional graphic designer. Canva’s drag and drop method makes it easy to resize images, change fonts, add icons and shapes.
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There are over a million images and graphics to choose from, as well as hundreds of free templates and icons. You can also upload your own photos, which is useful if you already have photos or want to include your branding in your photos.
PinGroupie is software that lets you sort boards by popularity to see which ones have the most followers, pins, or likes.
This means you have the opportunity to join and contribute to group boards. Group boards often have a larger following and allow you to reach a new audience with pins.
There are over thirty categories to choose from, and if your specialization isn’t listed, you can search for it under Description. PinGroupie shows you how many pins, collaborators and followers each group board has to help you decide if it’s worth joining.
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Fresh content has become increasingly important over the past year. What exactly do we mean when we say “new pins” or “fresh pins”?
Pinterest defines fresh pins as images or videos that haven’t been viewed. These new pins can be:
You may notice more engagement on a used photo by moving the photo to a new board, however this is not considered a “new pin”. A previously used image with a new title or description is also not considered “fresh”.
In this regard, the image is that “new” or “fresh” will not be successful if it leads to bad or irrelevant content.
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The Pinterest algorithm favors more current and relevant content. These pins will be shared more widely and therefore seen by more people.
Research from Buffer also shows that posting 5 to 30 times a day on Pinterest is an effective strategy. Here are some things to think about as you plan your pinning strategy:
Always post relevant content. If you’re a brand that sells men’s watches, stick to posting content about watches. Don’t deviate from your industry because it will confuse your followers.
To improve performance, we suggest only storing pins on your most relevant boards. Customizing pins on individual boards is a great tactic.
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Pin content that pinners are looking for. Not all content works on Pinterest, so monitor your analytics to find out what works and what doesn’t.
Another thing to remember is timeliness. The new Pinterest Trends can be used to compare topics and see which ones are performing better in a given month.
The image above is an example of a brand that consistently posts relevant content. Avai only publishes product photos of its suitcases and other travel packages.
Pinterest’s algorithm and search function are great. Use keywords in your pin titles to help more people find and learn about your company. Make sure there is a plate and a
