Tips For Optimizing Images For Social Media Marketing Using Photoshop – Ah, GIFs. Pronounced “gif(s)” for early burial only! Anyone with a computer can download Graphics Interchange Format files. Did you know that you can easily create GIFs with Photoshop? Many people like to see GIFs on their social media timelines. So take advantage of this opportunity when it comes to marketing!
According to the University of Minnesota, it can process images 60,000 times faster than text processing. Furthermore, 90% of the information processed by the brain is visual.
Tips For Optimizing Images For Social Media Marketing Using Photoshop
There is no denying that humans are visual creatures. As a result, social media is the most widely used digital marketing today. Timeline is full of information about big brands, SMEs and startups. So how do you stand out from the crowd? You use GIFs in your marketing posts.
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A picture is worth a thousand words – how about combining it with a GIF? They are not just for hanging out with friends online. GIFs have other uses, like for digital marketing! Here are the reasons:
The most popular content on the Internet is visual media. Optimind found that “experiments with images get 94% more views than those without.” Twitter says that posts with images “get 35% more retweets on average.” Similarly, video on social media “gets 1,200% more shares than text and image content combined.” But don’t go overboard with the pictures! You want to avoid having your posts or website pages load at the same speed.
Creating a GIF is not that difficult. Also, this will be a simple guide. Read how to use Adobe’s most popular editing software!
The easiest first step, but it’s not easy! Yes, you need to specify the file size and resolution and more. But make sure all your photos (or videos) fit within the borders of your document. If you’re not careful, the whole document will be a big mess! Also, if you mix all those big images with decent sized images, your GIF will look bad.
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Some extra tips: Don’t forget to use pixels! Remember to keep the resolution low if you don’t want your GIF to result in a large file size. Finally, make sure your color mode is RGB. You can now open the .PSD file on the target!
If your images are in the order you want, you’ll need to click File > Scripts > Upload Files to Stack.
If you haven’t edited the images, create one layer for each frame of the GIF. To add a new layer, go to Layer > New > Layer.
“Timeline allows you to turn an image into a GIF by turning different layers on and off for different periods of time.”
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When you start Photoshop, it doesn’t open by default, so go to the navigation bar and click the Window > Timeline icon.
When the window opens, you will have the option to create a keyframe. Make sure the Create frame animation option is set to default or checked. Click on it and you will see frame animation options in the timeline window. You should now have at least one file on your timeline.
Why not name your stages to make them easier to follow? You can do this by double-clicking the appropriate thumbnail in the Layers panel (usually found at the bottom right), then splitting it as desired. Don’t forget to hit enter when you’re done!
In this step, you need to create a new frame for each layer, if you haven’t already done so. If not, go to the navigation bar and click Select > All Levels.
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Then click the small menu in the upper right corner of the timeline window. A drop-down menu will appear, in which you need to click the “Create frames from layers” button.
Choose from the options how long you want the frame to appear: No delay , 0.1 , 0.2 , 0.5 , 1.0 , 2.0 , 5.0 , 100 seconds. If you select Other, you can also enter a specific time.
To create a GIF loop, go to the bottom of the toolbar. Then click the drop-down menu and you can choose from Once , 3 times , Forever , and Other , which allow you to enter a specific number of cycles.
When you’re happy with your GIF, click File > Export > Save for Web (previous) and navigate to the…
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If your GIF has gradients, use Dithered GIF! There is no need to select it otherwise. The number in each option corresponds to how close the GIF looks to the underlying media. According to Adobe, “a higher jitter percentage produces more color and detail in an image, but can also increase file size.”
Creating an animated GIF in Photoshop seems like a simple process. Anyone with a computer can make it. However, many people seem to be content with just looking at the files because they reduce emotion or as a mood word. You can instantly post a GIF to share your feelings.
Maybe you’re not a graphic designer or teacher trying to improve your PowerPoint slides. But no matter where you are in the design process – whether you want to send funny animated pictures to your friends – we hope that this article will make your future endeavors less important, no matter who you are in society. However, hiring an experienced Filipino graphic designer can save you time in creating GIFS, especially for marketing needs!
Axel is a fan of many games and songs. She is always eager to explore and discover more when it comes to movies and entertainment, especially Korean and Filipino culture. In his spare time, he likes to read and play badminton. Recently, business owners have focused more on digital marketing. For example, they used social media posts with images as part of their strategy. This is because visuals are key to driving social media engagement. This is why marketers should promote their advertising with Adobe!
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Over the past five years, interest in social media marketing has grown steadily. Social networks are currently used by “56.8 percent of the total world population”.
This number can be attributed to people’s ability to access information through social media and other online platforms, not just search engines. With the right keywords, people can search for a variety of things through social media, such as:
Digital marketing teams can use psychology in graphic design. You can even hire professional social media marketing services to create eye-catching marketing graphics for your posts!
Digital marketing allows businesses to reach online audiences. Thus, social media marketing is the process of creating and sharing visual or textual content on social media to achieve marketing goals. It includes posting the following content to engage your audience:
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You also need to know how to create different versions of graphic content. Last but not least, it is very important to follow the various social media image specifications required by the respective platforms.
With Adobe, you can give your social media profiles, pages and channels a new and improved look. You can rely on professional social media marketing services to help, or you can create your own.
Combine your logo with a great photo and create image posts on social media. Then add formatted text that truly reflects your brand image and aligns with your business goals.
Guidelines for Creating Image Posts for Social Media Using Adobe Photoshop 1. Create a New File Create a new Photoshop file by going to the File menu and selecting New File. After that, a dialog box appears in which you can define the following aspects of the document:
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You can choose to use any of the available presets or manually enter the displayed values if you wish. However, it is best to adjust your measurements or sizes based on your chosen platform. Also decide how many worksheets or pages you want in your document.
To add an image to a new Photoshop document, click File and then Open. Then select the desired file (vector, icons, logo) from the directory.
Another option is to copy the image from a Photoshop file and paste it into an existing file. First, open both files, copy the desired layer or region and paste it into the other file.
Otherwise, you can simply drag and drop the desired image into the Photoshop workspace. You can also adjust its position, size, lighting and colors.
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Consistent branding increases revenue by 33%. Additionally, companies that use the logo on their social media platforms experience a “13% increase in brand awareness”.
That’s why customizing banners, ads, and other social media images with your brand logo is a must. Social media marketing services may use branding to ensure design consistency in marketing materials!
To add a logo to your design, follow the steps to add images, but select a logo from the file library. Also add overlays to your image to apply special effects that blend well with the overall design.
Additionally, you can spice up your design by layering shapes using existing images in the toolbar. Alternatively, you can create a custom overlay